arabianbusiness
The Dubai Metro naming rights scheme allows companies and organizations to negotiate having their name on selected stations on the Red and Green lines in exchange for a certain amount of money over a set period. This initiative, run by the Roads and Transport Authority (RTA) since 2009, offers a unique branding opportunity.
The effectiveness of the initiative can be judged by the revenue generated and its success in enhancing brand visibility. In its first decade, more than AED 2 billion (approximately $545 million) was realized through these naming rights opportunities. For example, in a recent agreement, Al Safa station was renamed ONPASSIVE Metro Station for ten years starting in 2023. This initiative has provided a fresh revenue source for the RTA, helping maintain and develop the metro network without burdening residents and taxpayers.
The RTA uses specific criteria to evaluate companies seeking to partner with them for metro station naming rights. These criteria include:
Interested parties can apply through the RTA’s website. Proposals need to be consistent with Dubai’s development vision, and partners are selected based on the application process.
Companies interested in naming rights must submit the following documents:
The RTA’s program remains popular among companies wishing to be linked to Dubai’s high-quality transportation system, stimulating the city’s evolution and improving its transport infrastructure.
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