What To Know
- Expanding Mercedes-Benz Beyond AutomobilesThe agreement was formalised at the Mercedes-Benz Museum in Stuttgart with Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing and Sales.
- The development, named Mercedes-Benz Places – Binghatti City, will span 10 million square feet in the Meydan area and is designed as a multi-tower, self-sustained urban district.
- Mercedes-Benz Places – Binghatti City is slated for an official launch on January 14, 2026, promising to redefine urban luxury in Dubai.
Binghatti Developers and Mercedes-Benz have announced plans for an ambitious AED30 billion project, creating what they call the world’s first Mercedes-Benz branded city in Dubai. The development, named Mercedes-Benz Places – Binghatti City, will span 10 million square feet in the Meydan area and is designed as a multi-tower, self-sustained urban district.
A City Within a City
The masterplan integrates luxury residences with cultural and leisure hubs, retail boulevards, green corridors, parks, mobility hubs, wellness and sports zones, and dining and entertainment spaces. The vision is to offer residents a fully connected lifestyle where all amenities are within walking distance, blending high-end living with Mercedes-Benz’s Sensual Purity design philosophy.
A Milestone Collaboration
This project represents the second branded residential partnership between Binghatti and Mercedes-Benz, following the launch of Mercedes-Benz Places Dubai. It is also the first masterplanned community in Binghatti’s history.
Muhammad Binghatti, Chairman of Binghatti Developers, said, “To partner once again with Mercedes-Benz is a testament to our shared philosophy of excellence, precision, and timeless design. This masterplan will become one of Dubai’s most distinguished destinations and a true symbol of elevated living.”
Expanding Mercedes-Benz Beyond Automobiles
The agreement was formalised at the Mercedes-Benz Museum in Stuttgart with Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing and Sales. Geisen highlighted that the collaboration extends Mercedes-Benz’s brand beyond vehicles into luxury urban living. “With Mercedes-Benz Places – Binghatti City, we are shaping destinations where our brand becomes something you can truly call home,” he said.
Dubai’s Branded Residence Boom
The project aligns with Dubai’s growing trend of branded residential developments, where global luxury names partner with local developers to offer exclusive lifestyle concepts. Mercedes-Benz Places – Binghatti City is slated for an official launch on January 14, 2026, promising to redefine urban luxury in Dubai.
