Dubai's Roads and Transport Authority (RTA) has confirmed that the InsuranceMarket Metro Station is now the official name of the Red Line stop previously known as Mashreq Metro Station. The rebrand took effect on September 5, 2024, under a new 10-year naming rights agreement between the RTA and InsuranceMarket.ae.
From Sharaf DG to Mashreq to InsuranceMarket
The station has cycled through three corporate identities. It was originally named after electronics retailer Sharaf DG before Mashreq Bank acquired the naming rights in 2020. Now InsuranceMarket.ae — a UAE-based online insurance aggregator — has secured the brand presence for the next decade.
Located on Sheikh Zayed Road between Mall of the Emirates and Dubai Internet City metro stations, the stop is a busy commuter node on the Red Line serving thousands of passengers daily.
Signage Rollout Through November 2024
The RTA began replacing outdoor and indoor signage immediately after the September 5 handover date. Updates extend across digital screens, smart systems, and public transport apps, as well as audio announcements on board metro trains. Full implementation of the InsuranceMarket Metro Station name across all channels is scheduled for completion by November 2024.
Dubai's AED 1.8 Billion Naming Rights Programme
Dubai Metro station naming rights have been available to companies since 2008. Currently, 23 of the 47 stations on the network carry corporate names. The RTA awards these rights based on companies' social contribution and adherence to corporate social responsibility principles.
The programme has generated more than AED 1.8 billion for the city over its lifetime — a significant source of revenue that supports public transport development across the emirate.
Expansion to 140 Stations by 2040
The rebrand arrives as Dubai Metro undergoes a major expansion. The RTA has outlined plans to grow the network to 140 stations by 2040, reinforcing the emirate's long-term commitment to sustainable public transport infrastructure.
As the network grows, the naming rights programme is expected to attract further corporate investment, making initiatives like the InsuranceMarket Metro Station deal a model for public-private partnership in urban transit.
