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- His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, attended part of the fourth edition of the 1 Billion Followers Summit in Dubai, underscoring the UAE’s commitment to shaping a responsible and impactful digital media ecosystem.
- The 1 Billion Followers Summit continues to position Dubai as a global hub for the creator economy, digital innovation and responsible media influence, bringing together voices that are shaping how content impacts society, culture and the global economy.
- In a post on X, Sheikh Mohammed highlighted the broader role of digital influence, describing content creation as both a responsibility and a mission.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, attended part of the fourth edition of the 1 Billion Followers Summit in Dubai, underscoring the UAE’s commitment to shaping a responsible and impactful digital media ecosystem.
Held from January 9 to 11, the summit is organised by the UAE Government Media Office and hosted across Emirates Towers, DIFC and the Museum of the Future under the theme “Content for Good.” The event has brought together around 30,000 content creators from around the world, making it the largest global gathering focused on the creator economy.
In a post on X, Sheikh Mohammed highlighted the broader role of digital influence, describing content creation as both a responsibility and a mission. He said creators play a vital role in driving societies forward, inspiring future generations, creating economic opportunities and contributing to a better future.
The summit features more than 500 speakers, including global creators, CEOs, policymakers and industry experts, with a combined audience reach of approximately 3.5 billion followers. Over three days, participants are taking part in more than 580 keynote sessions, workshops, debates, roundtables and fireside chats across three core tracks: Economy, Content and Technology.
This year’s edition places strong emphasis on transforming content creation into real-world impact. A central focus is encouraging creators to use their platforms to generate positive social change, moving beyond reach and engagement toward measurable outcomes.
As part of this vision, the summit launched the 1 Billion Acts of Kindness campaign in partnership with MrBeast, the world’s most-followed YouTuber. The initiative is supported by Mohammed bin Rashid Al Maktoum Global Initiatives and the Varkey Foundation, and aims to mobilise creators and audiences worldwide around humanitarian action.
The 1 Billion Followers Summit continues to position Dubai as a global hub for the creator economy, digital innovation and responsible media influence, bringing together voices that are shaping how content impacts society, culture and the global economy.
