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What To Know
- The moment went down at a packed launch event in Dubai, where over 6,000 guests watched Danube Group chairman Rizwan Sajan drop a heavy hint that a sequel is already in the works.
- And with the chairman openly teasing a second chapter, the question now is whether Shahrukhz becomes a full franchise — and how fast “2.
- If round one sold out in a single day, the sequel might not last an hour.
Shah Rukh Khan just turned a real estate launch into a full-scale blockbuster. His new Dubai commercial tower, Shahrukhz by Danube, sold out on launch day, moving all AED 2.1 billion worth of space in a few hours.
The moment went down at a packed launch event in Dubai, where over 6,000 guests watched Danube Group chairman Rizwan Sajan drop a heavy hint that a sequel is already in the works. Using one of SRK’s iconic lines, he told the crowd: “Picture abhi baaki hai mere dost” — instantly triggering speculation around a “Shahrukhz 2.0” project.
The tower is positioned as a luxury business address on Sheikh Zayed Road, targeting global founders, innovators, and corporate heavyweights. It covers over one million square feet, with 488 commercial units starting at AED 2 million, plus amenities that feel more like a five-star resort: a sky pool, a helipad designed for air taxis, executive lounges, and valet services.
SRK called the project a tribute to Dubai’s ambition and the city’s belief that “nothing is impossible.” Sajan framed the partnership as a story of two parallel journeys: both Danube and SRK started small more than three decades ago and built global brands out of persistence and scale.
With this sell-out launch, Danube just delivered one of the biggest commercial hits Dubai has seen this year. And with the chairman openly teasing a second chapter, the question now is whether Shahrukhz becomes a full franchise — and how fast “2.0” lands.
If round one sold out in a single day, the sequel might not last an hour.
