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What To Know
- Whether you’re enjoying a morning latte, experimenting with a cold brew, or simply indulging in the ritual of coffee, De’Longhi’s Perfetto campaign proves that great coffee is more than a drink — it’s an experience.
- By encouraging audiences to share their #PerfettoMoments, the brand creates a global conversation around Italian coffee culture and mindful living.
- De’Longhi’s Perfetto philosophy is about turning a daily ritual into a mindful, sensory experience.
Coffee lovers, get ready! De’Longhi has launched its Perfetto 3.0 campaign, featuring Hollywood star Brad Pitt and directed by Academy Award winner Taika Waititi. The campaign celebrates the art of coffee, blending Italian design, craftsmanship, and cinematic storytelling, all while showcasing De’Longhi’s cutting-edge machines, Eletta Explore and Rivelia.
A Cinematic Tribute to Coffee
Titled The Perfetto Instruction for Use, the campaign transforms everyday coffee making into a humorous, cinematic experience. Brad Pitt demonstrates the coffee ritual with charm, showing how each step contributes to the perfect cup. By moving away from standard appliance ads, the campaign combines humor, warmth, and authentic Italian flair, resonating strongly with audiences across the Middle East.
“Taika brought the humor, De’Longhi brought the ritual. Together, that was Perfetto,” Brad Pitt shared, highlighting the campaign’s playful yet sophisticated tone.
Perfetto Philosophy: Beyond Perfect
De’Longhi’s Perfetto philosophy is about turning a daily ritual into a mindful, sensory experience. The Eletta Explore offers over 50 one-touch hot and cold recipes, from cappuccinos to iced coffee. Rivelia’s Bean Switch System allows users to experiment with different beans and flavors, delivering a personalized café-quality experience at home.
Aparna Sundaresh, Global Chief Marketing Officer at De’Longhi Group, explained:
“At De’Longhi, we aim to add passion, energy, and craft to every coffee moment. Perfetto isn’t just perfect — it’s an experience.”
Engaging the Middle East Audience
The campaign has rolled out across digital, social, and in-store platforms in the Middle East. Key initiatives include:
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High-engagement social media competitions, inviting users to recreate Brad Pitt’s “Perfetto” line in Italian accents.
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Influencer amplification to reach younger audiences.
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OOH visibility in Dubai, including co-branded buses and bus-station wraps.
Early feedback has been overwhelmingly positive, generating over 3 million views and reaching more than 98,000 users on Instagram alone within the first month.
Why Perfetto Matters
De’Longhi’s goal is to blend humor, craft, and culture to redefine how coffee enthusiasts perceive daily rituals. By encouraging audiences to share their #PerfettoMoments, the brand creates a global conversation around Italian coffee culture and mindful living.
Whether you’re enjoying a morning latte, experimenting with a cold brew, or simply indulging in the ritual of coffee, De’Longhi’s Perfetto campaign proves that great coffee is more than a drink — it’s an experience.
For more information on De’Longhi’s Perfetto 3.0 campaign, visit De’Longhi Middle East
