Who is Reim El Houni? CEO of Ti22 Films Driving UAE’s Global Media Influence

Reim El Houni is one of the most influential names shaping the UAE’s media and content industry today. As the founder and CEO of Ti22 Films, Reim El Houni has built a career that blends global storytelling, business strategy, and creative leadership — positioning Dubai as a serious player in international media.

With over two decades of experience across television, film, and digital content, Reim El Houni is widely recognised as a media entrepreneur, executive producer, advisor, and speaker — consistently working at the intersection of creativity and impact.

Reim El Houni Career: From BBC to Dubai Media Leadership

The journey of Reim El Houni began with formal training at the BBC, where she developed a strong foundation in production and storytelling.

After moving to Dubai in 2007, Reim El Houni quickly rose through the ranks of the region’s media industry. She played a key role in producing and directing one of the first English-language TV shows on Dubai One — marking the beginning of her long-standing influence in UAE broadcasting.

Her career expanded into executive leadership, where she became responsible for developing lifestyle programming and overseeing live television coverage of major events in Dubai.

Ti22 Films: Reim El Houni’s Global Production Company

In 2011, Reim El Houni founded Ti22 Films, a company that would go on to become one of the UAE’s most awarded production houses.

Under her leadership, Ti22 Films has:

• Won over 25 international awards
• Secured recognition at New York Festivals and Cannes
• Delivered high-end productions for global brands and governments

Reim El Houni has worked with major organisations including Amazon, Reebok, Swarovski, LG Electronics, and global broadcasters such as National Geographic, Discovery Channel, and BBC.

Her work consistently reflects a focus on storytelling that is both commercially powerful and emotionally engaging.

Reim El Houni and Global Media Projects

One of the most defining milestones in Reim El Houni’s career was executive producing the daily live show Studio Expo during Expo 2020 Dubai.

The show featured:

• Global leaders
• Presidents and dignitaries
• Celebrity performers
• Michelin-star chefs

Broadcast globally, the production showcased Dubai’s ability to deliver world-class live media experiences.

She is also currently Executive Producing DXB Today on Dubai One, a daily show highlighting key developments across the city’s business, culture, and entertainment landscape.

Reim El Houni and the Future of Content Creation

Beyond traditional media, Reim El Houni has positioned herself at the forefront of digital transformation.

She founded dubai ON demand, a platform that evolved into a video-based personal branding community — helping entrepreneurs and professionals become visible through content.

Her initiatives also include:

• Fusion Digital Content (social media video strategy)
• Dynamite (animation and design)
• DIY Video Academy (online training for business professionals)

Reim El Houni strongly believes that the future of media lies in personal visibility and video content, a philosophy that has shaped her consulting, coaching, and speaking work.

Reim El Houni Awards, Recognition and Industry Influence

Reim El Houni’s impact extends beyond production into industry leadership.

She has:

• Served as a jury member for the New York Festivals TV & Film Awards for 8 years
• Been recognised globally for creative excellence
• Been named one of the Most Creative People in Business (2024)

Her work continues to position the UAE as a hub for high-quality, globally competitive media content.

Why Reim El Houni Matters in the UAE Media Industry

Reim El Houni represents a new generation of UAE-based leaders who are building global influence from Dubai.

Her career reflects:

• Strong international experience
• Entrepreneurial growth across multiple brands
• A clear vision for the future of content and storytelling

Through Ti22 Films and her wider ventures, Reim El Houni is not only creating content — she is shaping how brands, businesses, and individuals communicate in the modern world.

Final Take: Reim El Houni’s Vision for the Future

At the core of Reim El Houni’s journey is a simple but powerful belief:

Ambition creates the path, but persistence drives the outcome.

From BBC beginnings to leading Ti22 Films, from live global broadcasts to digital content strategy, Reim El Houni continues to evolve — always learning, always building, and always pushing the boundaries of what media can achieve.

As Dubai’s creative industry continues to grow, one thing is clear:

Reim El Houni is not just part of the story — she is helping define it.

Photo: Reim El Houni/Website