In 2023, Disney shuttered the highly-publicized luxury hotel “Star Wars: of “Galactic Starcruiser” at Walt Disney World. This shut down raised emotions such as drama and ridicule among Disney enthusiasts, as the grandeur of the promises that the hotel had made got lost in miscommunication with some of the guests. Today, however, a year later, a recently uploaded four-hours long video by Jenny Nicholson attracted millions of viewers and became a kind of the final revelation of the hotel’s misfortune.
One of the most popular individuals for this phenomenon, Nicholson, is a YouTuber who closely examines fandom culture in her videos where she carefully documents her visit to the GALactic Starcruiser in 2022. The hotel which set her back $6,100 for two nights was branded the Star Wars hotel experience as it’s designed like a spaceship with touch of live-action roleplay. Thus, despite trying to provide an atmosphere where the cast members, especially at the concept’s inception, could create an ideal world for Nicholson to experience as a guest, there are specific issues, such as small rooms, inconsistent technology, and confusion as to whom the hotel targets, that undermine the project.
,Disney on Its web page published an official statement about the closure of the Galactic Starcruiser, noting it as a kind of experiment and a possibility to learn. They underlined that the project created a new level of an interactive experience and assured that this was a model for the company’s further projects.
Nicholson’s video titled, “The Spectacular Failure of the Star Wars Hotel” sparked Humor on Social Media and has clocked up more than two million views in two days. It incorporates Disney, Star Wars, insiders, and failure which are beloved tropes of audience that loves to watch detailed analysis of subject of their interest. This trend complements consumer insights available in Google technologies revealing that audience interest in the extended length of the video, including the ones emerging the fandom subculture.
We need to analyze the situation and see whether the failure of the Galactic Starcruiser affects Disney’s future plans . Now, Disney intends to invest $60bn in the parks and experiences worldwide, which include several large projects in Walt Disney World and Disneyland; such renewed focus makes the previous failure overemphasized. People interested in the new market developments and critics wait until these upcoming ventures will be successful or will be analyzed in-depth later.
