What To Know
- Dubai will become the second country in the region to host the brand, following the first Primark store at The Avenues Mall in Kuwait, which opened in October 2025.
- The Dubai Mall store will be located on the lower ground floor next to Morelli’s Gelato, while the other two outlets are planned for City Centre Mirdif and Mall of the Emirates.
- Now operating in 17 countries across Europe and the US, the brand offers a wide variety of products, including.
After years of speculation, Primark is officially coming to Dubai, with three flagship stores confirmed for spring 2026. The news was announced by Alshaya Group CEO John Hadden on Virgin Radio Dubai’s Kris Fade Show, confirming locations in Dubai Mall, City Centre Mirdif, and Mall of the Emirates.
Where to Find Primark in Dubai
The Dubai Mall store will be located on the lower ground floor next to Morelli’s Gelato, while the other two outlets are planned for City Centre Mirdif and Mall of the Emirates. All three are expected to open within the first quarter of 2026, giving shoppers plenty of options across the city.
Dubai will become the second country in the region to host the brand, following the first Primark store at The Avenues Mall in Kuwait, which opened in October 2025.
Affordable Prices for Every Shopper
Fans of the Irish fashion brand will be pleased to know that Primark’s signature low prices will remain the same in Dubai.
-
Jeans start from just AED 50
-
Basic t-shirts priced at AED 15
Hadden emphasized, “Price is the same. I’m so excited I can’t sustain it. It’s just brilliant.” Shoppers can expect the same budget-friendly deals the brand is famous for across Europe and the US.
What Is Primark?
Primark, founded in Dublin, Ireland, as Penneys, has been a favourite for 55 years. Now operating in 17 countries across Europe and the US, the brand offers a wide variety of products, including:
-
Womenswear, menswear, and childrenswear
-
Home furnishings and decor
-
Accessories, cosmetics, and footwear
Known for its affordable pricing and constantly refreshed collections, Primark has become a go-to destination for shoppers looking for trendy styles without breaking the bank.
With three stores opening in Dubai this spring, residents can finally experience the brand’s “grown-up treasure hunt” vibe, whether grabbing fashion, homeware, or novelty items—all in one trip.
Cover Image; primark/Website
