What To Know
- In Europe, the company has recently opened a new restaurant in Milan, representing its first location in Italy, while another venue is planned in Ibiza as the group continues to expand its presence across key international destinations.
- Luxury dining brand Nusr-Et has confirmed plans to open a new location at Dubai Mall in 2026, strengthening its presence in one of the world’s most prominent dining destinations.
- The planned Dubai Mall flagship highlights the emirate’s continued appeal as a global hub for luxury hospitality, fine dining and experiential restaurants, attracting internationally recognised brands looking to grow their presence in the Middle East.
Luxury dining brand Nusr-Et has confirmed plans to open a new location at Dubai Mall in 2026, strengthening its presence in one of the world’s most prominent dining destinations.
The internationally recognised restaurant group founded by Turkish chef and restaurateur Nusret Gökçe, widely known as Salt Bae, continues its global expansion with the announcement of a new Saltbae Burger outlet at Dubai Mall.
The upcoming venue will further reinforce Dubai’s role as a key market for the brand, which has built a reputation for premium cuts of meat, theatrical tableside presentations and a distinctive dining experience.
The Dubai Mall location is expected to expand the company’s footprint in the luxury fast-casual dining segment, complementing its existing steakhouse operations in the region.
Nusr-Et has grown into a global hospitality brand with more than 20 restaurants across three continents and a workforce of over 1,600 employees worldwide.
The Dubai opening also forms part of a wider international expansion strategy. The brand is preparing to launch its first Latin American restaurant at The St. Regis Mexico City, marking an important milestone in its global rollout.
In Europe, the company has recently opened a new restaurant in Milan, representing its first location in Italy, while another venue is planned in Ibiza as the group continues to expand its presence across key international destinations.
Speaking about the expansion, Nusret Gökçe said the warm reception of new openings reflects the brand’s dedication to quality and memorable service.
He noted that the positive response from guests and media following the Milan launch reinforces the company’s commitment to delivering a distinctive dining experience in cities that appreciate premium hospitality.
The planned Dubai Mall flagship highlights the emirate’s continued appeal as a global hub for luxury hospitality, fine dining and experiential restaurants, attracting internationally recognised brands looking to grow their presence in the Middle East.
