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- Yas Island is betting that a Bollywood face plus an AI influencer equals double the reach — the authenticity of a real star, and the constant engagement of a digital personality who never sleeps, never stops posting, and can answer questions instantly.
- A post shared by N A I N A ❤️ India’s First AI Superstar.
- Abu Dhabi just pulled off one of the wildest travel collabs of the year — pairing a real Bollywood actress with an AI influencer to get young Indians booking trips.
Abu Dhabi just pulled off one of the wildest travel collabs of the year — pairing a real Bollywood actress with an AI influencer to get young Indians booking trips. Yas Island launched a new digital campaign called “Smash the Ordinary”, featuring actress Sahher Bambba side-by-side with Naina, a completely AI-powered creator, in Instagram reels that hit every travel bucket-list fantasy.
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Instead of a traditional glossy ad, the campaign feels like a reel you’d send to a friend: bright edits, screaming roller-coaster moments, and a digital narrator who never blinks. Bambba films her reactions in real time at Yas Island’s biggest attractions — Ferrari World, SeaWorld, and Warner Bros. World — while Naina adds AI-generated commentary over the same footage. It’s like watching the trip through two POVs at once: human energy + machine storytelling.
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The Ferrari World clips show Bambba strapped in on rides that flip upside down at insane speeds, while Naina’s narration pops up with chat-style commentary. At SeaWorld, it shifts into a softer tone with marine life visuals, backed by AI-driven storytelling. The finale hits Warner Bros. World, with reels full of colorful sets, characters, and the kind of theme-park energy designed for sharing.
Why this combo? India’s millennials and Gen-Z are choosing trips through reels, creators, and AI recommendations, not glossy brochures. Yas Island is betting that a Bollywood face plus an AI influencer equals double the reach — the authenticity of a real star, and the constant engagement of a digital personality who never sleeps, never stops posting, and can answer questions instantly.
The campaign also hints at the travel industry’s next phase: destinations moving from static ads to interactive, creator-driven storytelling, where AI isn’t replacing talent — it’s teaming up with it.
If Abu Dhabi wanted to break the internet for Indian travelers, this is one way to do it.
