The Dubai Land Department (DLD) has tracked more than 279,000 real estate advertisements using its AI-powered Real Estate Advertising Governance Platform — a system that is redefining how property listings are monitored and regulated across the emirate.
What the Platform Does
Launched at GITEX 2024, the platform gained wider attention during Dubai AI Week (21–25 April 2025). It monitors property advertisements across the UAE's three biggest listing portals: Property Finder, Dubizzle, and Bayut.
Machine learning technology has already automatically updated 29% of monitored listings to ensure compliance with regulatory requirements and eliminate deceptive information. The system conducts ongoing daily checks, flagging non-compliant ads and correcting them without requiring manual intervention.
RERA's Role and Official Statement
Ali Abdullah Al Ali, Director of the Real Estate Control Department at the Real Estate Regulatory Agency (RERA) — part of DLD — said the results reinforce the agency's commitment to market oversight through advanced technology.
"These results reaffirm our ongoing commitment to advancing real estate market oversight through cutting-edge technology," Al Ali stated. "The platform enables us to monitor advertisements more accurately and efficiently, enhancing investor and consumer confidence and reinforcing Dubai's position as a global hub for real estate innovation."
Trakheesi and the Madmoun QR Code System
The AI platform works alongside the Trakheesi system, which requires all real estate companies to display permit QR codes on every advertisement — both visual and written. Madmoun, an electronic service within Trakheesi, issues a unique QR code for each real estate advertisement permit.
These QR codes allow buyers and renters to instantly verify whether a listing is legitimate and has received RERA approval — a direct safeguard against fraudulent property advertisements.
Dubai's Broader Smart Governance Strategy
The platform is a core element of DLD's strategy to build market credibility through smart governance tools. By embedding artificial intelligence into regulatory systems, Dubai is strengthening transparency, curbing misinformation, and creating fairer competition in the real estate sector.
The initiative supports the emirate's long-term ambitions as a leader in digital innovation while protecting its status as a premium global property market. With AI systems now providing security and transparency at scale, Dubai's real estate market is positioned to grow with greater confidence for investors, developers, and end users alike.
