During Meta's Q2 2024 earnings call, founder and CEO Mark Zuckerberg disclosed that India is the largest market for Meta AI usage globally. Zuckerberg pointed to strong retention and engagement signals on WhatsApp as the key driver, noting that the numbers coincided with India taking the top spot in Meta AI adoption.
India Leads Meta AI Usage Worldwide
Zuckerberg confirmed that Meta AI is now active in India and that WhatsApp — the country's dominant messaging platform — has shown particularly promising retention and usage trends since the AI assistant's rollout. "We're seeing particularly strong signs on WhatsApp," Zuckerberg said, tying those gains directly to India becoming Meta's lead AI market.
Meta AI Expands Hindi and Seven New Languages
Meta AI has significantly broadened its language support, adding Hindi and Hindi-romanised script alongside six other languages: French, German, Italian, Portuguese, and Spanish. The expansion allows users in India and other markets to interact with Meta AI in their preferred language across WhatsApp, Instagram, Messenger, and Facebook. Meta has indicated further language additions are planned.
Q2 Revenue Hits $39.1 Billion
Meta's Q2 2024 financial results reinforced the company's strong position. Facebook and its family of apps generated $39.1 billion in revenue for the quarter, a $4.4 billion increase representing 22% year-over-year growth. Meta also rolled out "Imagine Edit" in the US, a feature that allows users to modify images generated by Meta AI. The assistant is now available in more than 20 regions and eight languages.
AI Studio and Zuckerberg's Vision for Meta AI
Zuckerberg outlined an ambitious goal: for Meta AI to become the most used AI assistant in the world by the end of 2024. He described Meta's broader mission not as building a single AI product, but as helping people leverage AI themselves. To that end, Meta introduced AI Studio — a platform that lets users create personalised social AI agents that can interact across all of Meta's applications, including WhatsApp, Instagram, Messenger, and Facebook.
Meta's expanding AI capabilities and multi-language rollout position the company to deepen engagement across its platforms, with India at the centre of that growth story.
