Skip to content

Robert the Robot Hits 100M Views in Dubai AI Push

RB Labs' humanoid AI system has gone viral through a Dubai real estate deal and a Swiss police deployment — and it is now being pitched as a commercial alternative to human staff.

Robert the Robot Hits 100M Views in Dubai AI Push
RB Labs
By DUBAI2 min read
0
AI summaryauto-generated
  • 1Robert the Robot, developed by Swiss firm RB Labs, has exceeded 100 million social media views, primarily driven by a viral real estate partnership in Dubai with Ben Bendari.
  • 2The humanoid AI robot was deployed by the Swiss Police at a Geneva public safety event at Palexpo, where it educated families and school groups about safety procedures.
  • 3Robert was used by Dubai-based Decisive Zone as a customer-engagement ambassador to increase footfall and generate business leads.
  • 4RB Labs designed Robert for active field deployment in commercial, civic, and educational settings — not purely for research — using a modular architecture that adapts rapidly across industries.
  • 5RB Labs' leadership states the goal is AI that works alongside people rather than replacing them, positioning Robert as a model for socially beneficial humanoid AI.

RB Labs' humanoid conversational AI system Robert the Robot has become one of the most-viewed and commercially deployed humanoid AI platforms in the world — surpassing 100 million social media views after a breakthrough partnership with Dubai real estate specialist Ben Bendari.

The Swiss-based AI and robotics innovator announced the milestone alongside news of Robert's deployment in sectors spanning real estate, public safety, and business services — demonstrating how humanoid AI is moving rapidly from laboratory to the field.

A Breakthrough Partnership With Ben Bendari in Dubai Real Estate

In Dubai's fast-evolving property market, Robert entered into a pioneering collaboration with Ben Bendari, who integrated the robot into property-presentation and customer-interaction workflows.

During live events and property showcases, Robert provided:

- Real-time conversational explanations - Interactive walkthroughs of investment opportunities - Multilingual support for international buyers - A highly memorable, technologically advanced customer experience

The partnership quickly generated massive public interest, with clips featuring Robert and Bendari collectively accumulating over 100 million views across TikTok, Instagram, YouTube, and other social platforms.

This made Robert one of the most-viewed real estate presenters in the world, demonstrating how humanoid AI can amplify visibility and lead generation in competitive markets.

Supporting Geneva Police for Public Safety Engagement

Robert's influence extends beyond real estate. In Geneva, the humanoid robot was deployed by the Swiss Police during a major public safety event at Palexpo. Acting as an interactive "police robot," he assisted officers in engaging visitors, explaining safety procedures, and educating families and school groups.

The deployment showcased Robert's ability to support civic institutions through:

- Clear, accessible public safety explanations - An engaging presence that draws in audiences - Adaptability to cultural and multilingual environments

European media and AI-for-Good forums widely covered the event, reinforcing Robert's status as a symbol of socially beneficial AI.

Helping Decisive Zone Attract More Customers

In Dubai, Robert has also been used by Decisive Zone, where he served as a dynamic customer-engagement ambassador. His interactive dialogue and domain-specific knowledge helped the company increase footfall, generate leads, and differentiate its brand in a crowded business-services environment.

A Humanoid Platform Built for Real-World Deployment

Developed by RB Labs under the technical guidance of Robin Krambroeckers and Metodi Dimitrov, Robert combines humanoid robotics with advanced AI systems, including:

- A screen-based expressive face animated with emotional cues - Natural-language understanding and long-form conversation - Domain-specific knowledge in real estate, finance, and public safety - Presence detection and multimodal interaction sensors - A modular architecture enabling rapid adaptation to new industries

Unlike many humanoid robots built purely for research, Robert is engineered for active field deployment in commercial, civic, and educational environments.

International Recognition

Robert has been showcased at major innovation stages — including AI for Good in Geneva — where global media outlets have highlighted him as one of Europe's most recognizable humanoid AI systems. Articles in Entrepreneur, interviews on European television, and coverage in Swiss media have cemented his status as a pioneering example of applied AI.

RB Labs' Vision

According to RB Labs CTO Robin Krambroeckers, the project reflects the company's commitment to building AI systems that "work alongside people, not replace them," and to making advanced technology understandable and accessible to the general public.

How did this story make you feel?

Share this story

Follow Us

Written by

Dubai.News Editorial Team

Reporting from Dubai — independent, on the ground, and built on local sources.