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What To Know
- As Dubai continues to set global trends in food, fashion, and lifestyle, Meli Greek Frozen Yogurt is emerging as a brand that understands exactly where indulgence and wellness meet.
- Meli Greek Frozen Yogurt, a dessert brand rooted in Mediterranean tradition and modern wellness, is quickly turning heads across the city with its clean ingredients, minimalist design, and celebrity-backed buzz.
- With celebrity visibility, strong branding, and a product that aligns with today’s consumer habits, Meli’s rise looks less like a trend — and more like a movement.
Dubai’s luxury lifestyle scene has a new obsession, and this time it is not another supercar or rooftop lounge. Meli Greek Frozen Yogurt, a dessert brand rooted in Mediterranean tradition and modern wellness, is quickly turning heads across the city with its clean ingredients, minimalist design, and celebrity-backed buzz.
Behind the brand is Ebraheem Al Samadi, entrepreneur and Netflix’s Dubai Bling star, who continues to expand his business footprint beyond luxury gifting and cafés into the fast-growing better-for-you dessert space. With Meli, Al Samadi is betting on simplicity, authenticity, and everyday indulgence done right.
A Greek Classic, Reimagined for Modern Tastes
Meli Greek Frozen Yogurt is built around authentic strained Greek yogurt, known for its thick texture, tangy flavor, and high protein content. The brand focuses on natural ingredients, light sweetness, and a balanced approach that delivers indulgence without excess.
The menu is intentionally streamlined, offering classic flavors inspired by Greek pantry staples alongside rotating Flavor of the Month selections. Guests can also opt for mixed flavors, cones, cups, or family-sized tubs, making the concept easy to operate and easy to love.
A Brand Designed for the Social Media Era
From its crisp white-and-blue interiors to its instantly recognizable neon signage, Meli’s visual identity has been carefully crafted for today’s experience-driven consumer. The stores feature a modern Greek aesthetic with cozy arches, open seating, and an inviting lounge-style exterior.
Even the staff uniforms reflect the brand’s personality, pairing clean blue tones with a playful teddy bear logo that adds warmth and memorability. It is a look that photographs well and feels approachable, helping Meli gain organic traction online.
Franchise partners receive support across training, design, supply chain, and marketing, reinforcing Meli’s commitment to consistency and quality as it expands.
More Than a Dessert Brand
At its core, Meli is selling a feeling: light, feel-good indulgence rooted in tradition but made for modern life. As Dubai continues to set global trends in food, fashion, and lifestyle, Meli Greek Frozen Yogurt is emerging as a brand that understands exactly where indulgence and wellness meet.
With celebrity visibility, strong branding, and a product that aligns with today’s consumer habits, Meli’s rise looks less like a trend — and more like a movement.
