It was announced that the long-awaited 1 Billion Followers Summit 2025 will commence on 11th January 2025 and will be held under the auspices of Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and the Ruler of Dubai. Being launched by the UAE Government Media Office, this event is to be held across the Emirates Towers, DIFC, and the Museum of the Future.
This year’s theme, “Content for Good” is in tandem with the vision of the UAE in nurturing a viable and sustainable content market within the region as well as creating an emphasis on making content for good. The summit will host more than 15,000 influencers, content creators, and professionals worldwide: this immense opportunity means that it will be one of the largest platforms that will facilitate knowledge exchange.
For a rapidly developing sector of business, it needed to be, and therefore was, a world-class event.
The summit will feature 420 sessions, including keynote speeches, roundtables, and workshops across three core tracks: These three words include Economy of Scale, Content Management and Technology Integration to support the proposed change. Speakers include more than 125 C-Level Executives and global leading gurus from leading social media platforms –Snapchat, TikTok, You Tube, LinkedIn, X the former twitter, Meta –Facebook, Instagram, WhatsApp–and many others.
One of the event features will be the One Billion Award – a one million dollars cash reward to a creator with content that positively impacts society. Also, the summit will be the host of the international 1 Billion Pitches competition for which AED 50 million ($13.6 million) will be provided for investing in innovative ideas for content generation.
Advancing the Digital Economy
Mohammad Al Gergawi Ministry of Cabinet affairs UAE acknowledges that the summit will help define a sustainable content creation economy. He enumerated plans like a $41 million content industry fund, Creators HQ that will launch in December to support creators and attract talents from around the world to the UAE.
Al Gergawi added that with the UAE having one of the most developed infrastructures and occupying one of the highest standings in the field of digitalization, there are plans to create a prosperous content environment that will correspond to the general vision of the country’s development.
