# World of Coffee Dubai 2025: Record 1,980 Exhibitors
World of Coffee Dubai 2025 is set to host its fourth edition from February 10 to 12 at the Dubai World Trade Centre, welcoming 1,980 exhibiting companies — including 131 first-time participants — in what organisers describe as the show's biggest expansion yet.
A Global Coffee Hub
The edition marks a 3% growth in exhibitor numbers, a 50% increase in overall exhibitor count compared to earlier editions, and 15% more brands on the show floor. Most striking is the surge in international reach: the number of international participants has grown by 75%, reflecting Dubai's rising status as a global hub for the coffee trade.
A total of 250 international companies will attend alongside trade visitors from 78 countries. Ten national pavilions will be on display, representing Saudi Arabia, Brazil, Rwanda, Panama, El Salvador, Guatemala, Mexico, Ethiopia, and India — with several pavilions tripling in size from last year. Both Mexico and Morocco are participating for the first time.
MENA Region's Booming Coffee Market
The MENA region continues to assert itself as a key force in global coffee. This year's show features 137 regional exhibitors, including 30 Saudi Arabian companies — a sixfold increase from the previous year. Saudi Arabia also leads the region in overall coffee shop count.
In the UAE, branded coffee shops added 685 new outlets in 2024, representing 11% market growth — a figure that underscores the demand driving this year's record turnout.
Industry Leaders and Exciting Events
Khalid Al Hammadi of DXB Live described the exhibition as "the global stage for innovation," highlighting its role in helping businesses expand their markets through targeted networking.
This year's show floor and programme include:
- Cupping Room, Brew Bar, and Roasters Village — interactive tasting and brewing experiences - 14 international lectures and 10 workshops delivered by industry experts - Three national coffee championships, with 70 specialists competing in brewing, roasting, and latte art - The inaugural Rare Coffee Beans Auction — the first of its kind in the region, offering 205 kg of premium specialty coffee beans
Awards and Recognition
The event also spotlights industry creativity through the Coffee Design Award and the Best New Product Award, both recognising breakthrough innovation from exhibitors worldwide.
