The current trend in the tourism market in Saudi Arabia is experiencing a strong development focus to make it a country of key, luxurious tourism by 2030. This, especially under the Vision 2030 master-plan, where $3. 2tn has been set aside, is making high-end travel service providers look for ways to tap into the kingdom.
Where some organizations for example Thriwe, Pastor & Co. , and EaseMyTrip are taking advantage of this opportunity is by providing ultra-luxury traveling and other related services that will meet the needs of the new one percent travilers. They include privileges to attend the special clubs, spas and fitness and VIP help in the airports.
Mr. Sachin Sharma, Group Chief Operating Officer & Kingdom of Saudi Arabia Country Manager, Thriwe said that now a days travel enthusiasts are found interested for luxurious products in KSA. These are some of the services Thriwe avails to its clientele via a consolidated tech platform that helps clients to easily book such services that improve their experiences which in return makes them more loyal to the company’s brands.
?Solomon Pastor, Director of Pastor & Co. ,, revealed a trend in wealthy tourists and HNWI expats seeking more luxury products and services. A resourceful entity in the region, Pastor & Co. has been recognized as an approved contractor for some of the most ambitious projects such as the Royal Commission of AlUla and Diriyah Gate Company.
These elite service providers are refining the high-end travelling experience by offering VIP travel help, which the arrangements consist of immigration help, luggage management and valet parking services. Attention is paid to making the passengers’ experience in airplanes and airports as pleasant and exclusive as possible.
This segment is also populated by some of the biggest OTA’s and big players in the market like EaseMyTrip which are starting to provide pre-packaged one-size-fit-all holiday specials, and instead are promote individualized travelling experiences. Co-founder Rikant Pittie highlighted Saudi Arabia saying that in this country one can find sites of cultural interest, developing tourism and luxurious hospitality.
The Saudi Arabian coastline and the many islands it has can be considered as the primary focus of their tourism market strategies. Bunaad For Tourism can be further exemplified by Sindalah – the kingdom’s plan of developing luxury hotels, a golf course, and a marina. Currently, the government has set a target that by 2030 more hotel rooms would have been added to meet the expected 150 million international tourists per year.
Alamgir 2016 explains that the growing tourism industry in Saudi Arabia present tremendous prospect in luxury travel and tourism market, thus making the kingdom a highly attractive destination for the world’s rich.
