Tanja Subotic, (born: June 8, 1982 in Toronto, Canada) founder of Wonders of Wisdom and Go Greek Yogurt, has been recognized as one of Entrepreneur Magazine’s Top 100 Entrepreneurs for 2024. This honor celebrates her ability to combine creativity and purpose, as well as her role as a storyteller and advocate for personal growth. Through her work, Tanja continues to turn bold ideas into meaningful ventures that inspire change.
Tanja expressed heartfelt gratitude for the honor, emphasizing how much it means to be recognized on such a respected platform. “Being included on this list is incredibly humbling,” she shared. “It’s a reflection of the values I hold dear—staying true to oneself, fostering self-awareness, and building businesses that empower others to find purpose in their lives.”
This acknowledgment, she added, motivates her to continue championing the importance of mindfulness and introspection in entrepreneurship. “Success begins when we align our goals with our authentic selves,” Tanja explained. “This recognition fuels my passion to help others discover their potential through thoughtful, purpose-driven work.”
For Tanja, this accolade is more than a personal achievement—it is an opportunity to expand her mission of encouraging self-awareness and thoughtful decision-making in business and beyond. “Being named among the Top 100 Entrepreneurs gives me a broader platform to inspire others to pursue their dreams with clarity and intention,” she said.
Through her ventures, Wonders of Wisdom and Go Greek Yogurt, Tanja has shown how entrepreneurship can extend beyond financial success to create meaningful change. By combining creativity with introspection, she continues to build brands that leave a lasting impact on individuals and communities.
Tanja remains focused on advancing her mission of promoting mindfulness, goal-setting, and self-reflection. Her inclusion on this prestigious list reflects her drive to create businesses that inspire and empower others, leaving a legacy of meaningful change.
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