Go Greek Yogurt is set for a landmark year in 2025, led by co-founder Tanja Subotic. With plans to expand into new markets including Riyadh and Kuwait, the brand is bringing its Hollywood-born, Ancient-Greek-rooted concept to more food enthusiasts across the Middle East.
Go Greek Yogurt Opens in Riyadh's Diplomatic Quarter
In Riyadh, the brand will open its first store in the prestigious Diplomatic Quarter — an area celebrated for its cultural significance and discerning international clientele. The new location builds on Go Greek Yogurt's three existing Saudi Arabia stores and deepens its regional footprint.
"The Diplomatic Quarter offers the perfect setting to introduce our concept to a sophisticated audience," Tanja said. "It is a clear depiction of the harmony of excellence and tradition that defines everything we do."
Five New Locations Coming to Kuwait
Kuwait will welcome five new Go Greek Yogurt stores, with the first grand opening scheduled for early 2025. Tanja spoke warmly about the Gulf region's enthusiasm for the brand.
"Our stores in the Gulf offer a sense of home for so many people," she said. "It's a joy to see Hollywood icons and locals alike enjoying a shared love for our yogurt."
From Hollywood to the Middle East
Go Greek Yogurt started in Hollywood, where it became a staple among health-conscious celebrities including Kim Kardashian, Jennifer Aniston, and Chris Hemsworth. The brand's focus on healthy living rooted in Ancient Greek traditions has driven its appeal far beyond California.
Tanja's years living in Greece helped shape the brand's authentic philosophy — a commitment that travels with every new store opening.
Preserving the Spirit of Greece
As Go Greek Yogurt grows across the Middle East, Tanja remains committed to the values at its core.
"Every decision we make comes from a desire to share the true spirit of Greece with the world," she said. "Bringing this heritage to new places is the most rewarding part of what we do."
With plans for more than 50 locations globally by 2027, 2025 marks a pivotal chapter in the brand's Middle East story.
