Tanja Subotic, co-founder of Go Greek Yogurt and founder of Wonders of Wisdom, has been recognised as one of Entrepreneur Middle East's Top 100 Entrepreneurs for 2024. The honour places her among 100 individuals selected from an initial pool of 628 nominees for the publication's definitive guide to regional success — a list that celebrates risk-taking, wealth creation, and measurable impact across the Middle East.
A Moment of Gratitude
Tanja expressed heartfelt gratitude for the recognition, highlighting what it means to be included on such a respected platform. "Being included on this list is incredibly humbling. It's a reflection of the values I hold dear — staying true to oneself, fostering self-awareness, and building businesses that empower others to find purpose in their lives," she said.
She added that the acknowledgment deepens her commitment to championing mindfulness in business: "Success begins when we align our goals with our authentic selves. This recognition fuels my passion to help others discover their potential through thoughtful, purpose-driven work."
Using Recognition to Empower Others
For Subotic, the Entrepreneur Magazine Top 100 honour is more than a personal milestone — it is a platform to extend her mission of encouraging self-awareness and intentional decision-making. "Being named among the Top 100 Entrepreneurs gives me a broader platform to inspire others to pursue their dreams with clarity and intention," she said.
Born June 8, 1982 in Toronto, Canada, Subotic has built an international footprint through two distinct ventures. Go Greek Yogurt, which she co-founded, is rooted in a Mediterranean lifestyle philosophy she developed during time spent living in Greece. The brand has served more than 2 million portions annually over 12 years, expanding from a boutique Beverly Hills concept to locations in Saudi Arabia, the UAE, Doha, Kuwait, California, Florida, and New York. Celebrity fans include Kim Kardashian, Jennifer Aniston, Gigi Hadid, Chris Hemsworth, and David Beckham.
Through Wonders of Wisdom, her education and personal development platform, Subotic blends ancient wisdom with modern practices to reimagine how people learn, grow, and find purpose. By combining creativity with introspection, she has built brands that leave a lasting impact on individuals and communities.
A Legacy of Purpose
Subotic remains focused on advancing a mission centred on mindfulness, goal-setting, and self-reflection. Her inclusion on Entrepreneur Magazine's prestigious 2024 list reflects her drive to create businesses that inspire and empower others — and her commitment to leaving a legacy of meaningful change.
