MERED, the Dubai-based luxury real estate developer, has announced the acquisition of two adjacent beachfront plots on Al Reem Island, Abu Dhabi, totalling 23,433 sq.m. The move signals a deliberate push to expand the company's portfolio beyond Dubai into the UAE capital's fast-growing luxury market.
MERED's Al Reem Island Acquisition
The two contiguous plots represent MERED's first successful step into Abu Dhabi's real estate sector. CEO Sergey Ashurbekov described the purchase as a timely move into a capital market that continues to attract high-net-worth investors and international capital.
Al Reem Island is a core part of the Abu Dhabi Global Market (ADGM) zone — an emerging luxury property hotspot connected to the mainland by bridge and offering sweeping waterfront views. ADGM jurisdiction gives developers, companies, and investors access to English common law, progressive financial regulations, and a business-friendly environment — a key differentiator from other UAE locations.
Why Abu Dhabi, Why Now
MERED CEO Diana Nilipovscaia said the acquisition aligns with the company's broader strategy of delivering architecturally distinctive, environmentally conscious buildings — similar to the ICONIC Tower in Dubai Internet City.
The timing is deliberate. High-end apartment prices in Abu Dhabi rose 6% in the first half of 2024, reflecting genuine demand in the top tier of the market. Foreign direct investment on Al Reem Island has increased 225%, a figure Nilipovscaia cited as evidence of sustained investor confidence in the area.
"The deal is in harmony with the company's strategy of providing unique and environmentally friendly buildings," she said, noting that the FDI surge signals the right time to expand MERED's presence in the capital.
What the Development Will Offer
Currently in the schematic design phase, the planned project will feature a mix of private residential and commercial spaces built with innovative architecture, sophisticated infrastructure, and premium services. Residents will have convenient access to key landmarks: Reem Central Park, the Louvre Abu Dhabi, and Abu Dhabi International Airport.
This project represents MERED's first waterfront development in Abu Dhabi and adds to the company's growing collection of large-scale UAE projects, further cementing its position in the competitive Gulf real estate market.
Al Reem Island's Investment Appeal
Al Reem Island's positioning within ADGM — one of the world's leading international financial centres — continues to attract institutional and individual investors. The island's waterfront location, proximity to cultural landmarks, and regulatory clarity under English common law make it one of Abu Dhabi's most sought-after addresses for luxury development.
MERED's entry adds further weight to Al Reem Island's reputation as Abu Dhabi's premium residential destination for 2024 and beyond.
