Dubai Hills Mall is expanding its retail lineup with six confirmed additions spanning beauty, fashion, activewear, jewellery and specialty food.
Ulta Beauty, Alo Yoga, 12 STOREEZ, The Cheeseroom, American Eagle and APM Monaco are all preparing to open at the Emaar-managed shopping destination. Exact opening dates have not been announced, but the brands have been presented as coming soon.
The additions give shoppers several reasons to revisit the mall. Beauty enthusiasts will gain another Dubai location for Ulta Beauty, while Alo Yoga and American Eagle will strengthen the mall’s established fashion and lifestyle offering. APM Monaco will introduce another contemporary jewellery option, while 12 STOREEZ and The Cheeseroom will bring more variety to the overall tenant mix.
Here is a closer look at the six brands joining Dubai Hills Mall and what shoppers can expect from each arrival.
Ulta Beauty Expands Its Dubai Presence
Ulta Beauty is arguably the headline name among the six upcoming stores.
The American retailer brings makeup, skincare, haircare, fragrance and beauty services together in one destination. Its assortment typically includes products from prestige labels, mass-market names and emerging brands, allowing customers to explore different categories and price points during a single visit.
Ulta Beauty officially entered the UAE in January 2026 through a partnership with Alshaya Group, opening its first store in the country at Mall of the Emirates. That was followed by a second Dubai location at Dubai Mall in March.
The planned Dubai Hills Mall branch is therefore expected to become Ulta Beauty’s third location in the UAE, subject to the new store opening as announced.
The expansion is particularly significant for shoppers living in Dubai Hills Estate and nearby communities, who will have more convenient access to the retailer without needing to travel to Mall of the Emirates or Downtown Dubai.
Ulta Beauty has not yet released specific details about the size, product assortment or services planned for the Dubai Hills Mall branch.
Alo Yoga Brings Premium Activewear to the Mall
Alo Yoga is also preparing to join the mall’s fashion lineup.
Founded in Los Angeles, the lifestyle label is associated with yoga clothing, workout essentials and premium athleisure. Its collections frequently combine performance fabrics with designs intended to be worn outside the gym, making it a familiar name in the growing crossover between sportswear and everyday fashion.
The brand already has a presence in Dubai, including a flagship store at Dubai Mall operated through Alshaya Group. Its expansion to Dubai Hills Mall will make the label more accessible to shoppers in communities surrounding the destination.
Customers can expect a selection likely to include leggings, sports bras, tops, outerwear and other lifestyle pieces, although the exact range available at the new store has not been confirmed.
American Eagle Adds More Denim and Casualwear
American Eagle will bring another established international fashion name to Dubai Hills Mall.
The US retailer is widely known for denim, casual clothing and everyday wardrobe staples. Its collections generally include jeans in multiple cuts and fits, alongside T-shirts, shirts, dresses, trousers, jackets and accessories.
American Eagle already operates in the region through Alshaya Group and has stores at several major shopping destinations in Dubai. Its arrival at Dubai Hills Mall provides an additional option for customers looking for relaxed, accessible casualwear.
No details have yet been published about the size or opening collection of the upcoming branch.
12 STOREEZ Introduces Minimalist Fashion
12 STOREEZ will add a more understated fashion option to the mall.
The brand is recognised for minimalist wardrobe pieces designed around neutral colours, clean silhouettes and coordinated seasonal collections. Its aesthetic focuses on clothing that can be styled together easily, from structured tailoring and dresses to knitwear, outerwear and accessories.
For Dubai Hills Mall, the arrival of 12 STOREEZ broadens the fashion selection beyond globally established high-street names. It also reflects the increasing variety of international labels seeking space in Dubai’s major retail destinations.
The brand has not announced which collections or product categories will be available when the new store opens.
APM Monaco Strengthens the Jewellery Selection
APM Monaco is set to expand Dubai Hills Mall’s jewellery and accessories offering.
The brand creates contemporary jewellery influenced by Monaco and the South of France. Its collections often feature silver-toned pieces, statement designs and modern interpretations of classic jewellery styles.
Shoppers can typically find rings, earrings, bracelets and necklaces designed to be worn individually or layered. The label occupies a space between traditional fine jewellery and everyday fashion accessories, giving customers another option for personal purchases and gifts.
Further information about the Dubai Hills Mall boutique, including its opening collection, has not yet been disclosed.
The Cheeseroom Adds a Specialty Food Concept
The Cheeseroom is the food-focused addition among the six announced names.
Although detailed information about the Dubai Hills Mall concept remains limited, its inclusion introduces another specialty option to the destination’s expanding food and beverage lineup. It also distinguishes the new group of openings from a standard fashion-led retail expansion.
More details are expected closer to launch, including whether the location will operate primarily as a specialty retail store, a dining concept or a combination of both.
Until the operator publishes a full announcement, customers should avoid assuming what dishes, products or services will be available at the new location.
Why the Six Openings Matter for Dubai Hills Mall
Dubai Hills Mall has become a major shopping and entertainment destination for residents of Dubai Hills Estate and surrounding neighbourhoods since opening in 2022.
Developed by Emaar, the mall combines fashion, beauty, dining and lifestyle retailers with entertainment attractions such as Roxy Cinemas and Adventure Park by Emaar. Its location provides a convenient alternative to older retail centres for residents living between central Dubai and communities farther south.
The latest additions cover several different shopping categories instead of concentrating on a single segment. Ulta Beauty strengthens the beauty offering, Alo Yoga expands premium activewear, and American Eagle adds another familiar casualwear retailer.
Meanwhile, 12 STOREEZ introduces a minimalist fashion label, APM Monaco adds contemporary jewellery, and The Cheeseroom contributes a specialty food concept.
Together, the six openings suggest that Dubai Hills Mall is continuing to build a broader retail mix capable of serving both everyday visitors and customers seeking specific international brands.
When Will the New Stores Open?
Individual opening dates have not been confirmed for Ulta Beauty, Alo Yoga, 12 STOREEZ, The Cheeseroom, American Eagle or APM Monaco at Dubai Hills Mall.
The brands are currently described as opening soon, but that wording does not guarantee that all six locations will launch at the same time. Retail openings can take place in stages depending on store preparation, staffing and final operational requirements.
Shoppers should check Dubai Hills Mall’s official website and social channels for confirmed dates before planning a visit around a particular store.
Frequently Asked Questions
Which new stores are opening at Dubai Hills Mall?
The six announced additions are Ulta Beauty, Alo Yoga, 12 STOREEZ, The Cheeseroom, American Eagle and APM Monaco.
Is Ulta Beauty already open at Dubai Hills Mall?
No confirmed opening date has been announced. The Dubai Hills Mall location is listed among the stores preparing to open.
Will this be Ulta Beauty’s first UAE store?
No. Ulta Beauty opened its first UAE store at Mall of the Emirates in January 2026, followed by another location at Dubai Mall in March 2026. The Dubai Hills Mall branch is expected to become its third UAE store.
Where is Dubai Hills Mall?
Dubai Hills Mall is located within Dubai Hills Estate, with road access from Al Khail Road and Umm Suqeim Street.
Are all six stores opening on the same day?
There has been no announcement confirming a shared launch date. The stores may open separately as their individual locations become ready.
Dubai Hills Mall has not yet revealed a complete opening schedule, but the six confirmed additions provide a clear preview of what is coming next. With beauty, fashion, activewear, jewellery and food represented, the next phase of expansion will offer more choice to both nearby residents and visitors from elsewhere in Dubai.
