Dubai has just launched one of its biggest retail promotions ever, and the prize is far bigger than cashback, vouchers, or loyalty points. The Win Your Home in Dubai campaign is giving residents and visitors the chance to win one of 12 Binghatti apartments simply by shopping at participating stores across the city. Organised by the Dubai Festivals and Retail Establishment (DFRE) in partnership with Dubai Chambers and Binghatti Developers, the campaign runs until August 30, 2026, and turns ordinary shopping trips into a real shot at owning a Dubai apartment.
How To Enter Win Your Home In Dubai
Entering could not be simpler. Spend AED 500 or more at a participating retailer, scan the official campaign QR code, then upload your receipt and registration details to lock in your entry into the draw. Every qualifying AED 500 spend earns an additional entry, so shoppers can boost their chances by making multiple eligible purchases throughout the summer. Better still, entries stay valid for future draws, rewarding early participants. With more than 1,000 brands and over 3,500 retail locations taking part across events including Dubai Summer Surprises, there are plenty of chances to play.
What You Can Actually Win
The prize pool includes 12 apartments supplied by Binghatti Developers: 11 studio apartments awarded through weekly draws, plus one two-bedroom apartment handed over as the grand prize. These are real residential units, not discounts or limited-time experiences. The first winner is set to be announced at Dubai Festival City Mall, with weekly draws continuing all summer before the final grand-prize draw ahead of the August 30 close. Binghatti is one of Dubai's most recognisable developers, known for its distinctive architecture, which makes a routine shopping trip suddenly a lot more exciting this summer.
