Whoop has secured $575 million in Series G funding, propelling the US-based wearable tech company to a $10.1 billion valuation — nearly triple its previous $3.6 billion figure. The round drew backing from major Gulf sovereign funds and global sports icons including Cristiano Ronaldo and LeBron James, underscoring the Gulf's rising influence in health technology investment.
Gulf Investors Lead the $575M Round
The Series G was led by Abu Dhabi's Mubadala Investment Company, alongside Qatar Investment Authority (QIA) and 2PointZero Group — marking the first investment in Whoop from all three Gulf institutions.
Additional investors include Abbott, Mayo Clinic, IVP, Foundry, Glade Brook, and Macquarie Capital, reflecting broad global confidence in the wearable health tech sector.
Ronaldo, LeBron James and a Star-Studded Investor List
Beyond institutional backers, the Whoop Series G attracted a high-profile group of individual investors:
- Cristiano Ronaldo - LeBron James - Virgil van Dijk - Rory McIlroy - Reggie Miller - Niall Horan - Karen Wazen
Their involvement reflects the growing crossover between elite sport, wellness culture, and technology investment.
Expansion Plans Focused on the Gulf
As part of its next phase, Whoop confirmed plans to open its first overseas research lab in Doha — WHOOP Labs Doha — marking a significant step outside its US base and its first international performance research and development facility.
The company is placing strong emphasis on the Gulf region, particularly the UAE and Qatar, as key markets for growth in health and performance technology.
According to CEO Will Ahmed, the UAE is emerging as one of the most advanced health ecosystems globally, with the country becoming "one of our most important countries globally." Demand for wearable technology and fitness tracking solutions continues to accelerate across the region.
A Fast-Growing Global Wearable Tech Market
The wearable tech industry continues to expand rapidly, driven by consumer demand for devices that monitor health, recovery, and performance metrics.
Major competitors include Apple, Samsung, and Huawei, among others. Industry forecasts suggest the global fitness tracker market could reach $163 billion by 2030, nearly tripling its current size.
The Bigger Picture
Founded in 2012 by Egyptian-American entrepreneur Will Ahmed, Whoop now has over 2.5 million members globally and reported bookings growth of 103 per cent in 2025, reaching a $1.1 billion run rate.
The latest funding round highlights a broader trend: the Gulf is becoming a key player in shaping the future of health technology and innovation. With Abu Dhabi and Qatar leading the investment, and global athletes backing the brand, Whoop is positioning itself at the centre of the next wave of wearable tech growth.
