Kim Kardashian’s SKIMS is entering India through a new exclusive partnership with Reliance Brands, with the global shapewear and lifestyle label set to open its first stores in Delhi and Mumbai.
The India launch marks a major step in SKIMS’ international expansion and gives the brand a physical presence in one of the world’s fastest-growing premium consumer markets.
Under the partnership, Reliance Brands Ltd will operate SKIMS across physical retail stores and digital channels in India. The initial rollout will begin in Delhi and Mumbai before expanding to additional cities and channels.
The launch also adds another major international fashion name to Reliance’s growing portfolio of premium and luxury brands in India.
SKIMS India launch to begin in Delhi and Mumbai
The first SKIMS India stores will open in Delhi and Mumbai as part of the brand’s initial rollout.
The company has not yet announced specific opening dates for the stores, but the partnership confirms that Indian customers will soon be able to experience the brand through dedicated retail locations.
The expansion is expected to give SKIMS a stronger connection with Indian consumers while also providing the brand with an established retail partner familiar with the country's premium fashion market.
Reliance Brands will manage the brand's presence across both physical and digital channels, allowing SKIMS to reach customers through stores as well as online platforms.
Kim Kardashian’s SKIMS expands globally
Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has grown from a shapewear-focused label into a broader lifestyle and fashion business.
The company is known for underwear, shapewear and loungewear, with its product range expanding into additional categories including menswear and NikeSKIMS.
SKIMS says its products focus on fit, comfort and inclusivity while combining technical design with a premium fashion approach.
The India launch follows the brand's wider international expansion.
SKIMS has recently opened stores in London and Dubai, while Hong Kong and Seoul are also part of its international expansion plans.
The move into India therefore forms part of a broader strategy to establish SKIMS as a global retail brand rather than relying primarily on its existing markets.
Why SKIMS is entering India
India has become an increasingly important market for international premium and luxury brands.
Growing consumer spending, rising disposable incomes and increasing interest in global fashion labels have encouraged more international companies to expand their presence in the country.
SKIMS' positioning around comfort, fit and contemporary design could also appeal to a new generation of Indian consumers looking for international lifestyle brands.
For Reliance, the partnership provides another opportunity to bring a globally recognised fashion label to India's rapidly expanding premium retail sector.
Isha Ambani, Director of Reliance Retail Ventures Limited, said SKIMS had changed the way consumers think about shape, comfort and inclusivity.
She added that the brand's positioning could connect with Indian consumers looking for fashion that combines aspiration with comfort and functionality.
Kim Kardashian welcomes SKIMS India expansion
Kim Kardashian, who serves as SKIMS' Co-Founder and Chief Creative Officer, said the brand had already received strong interest from Indian consumers ahead of its official launch.
She said the company was excited to welcome its Indian community into SKIMS stores for the first time.
The response highlights the importance of Kardashian's global profile to the brand's international expansion.
Since SKIMS was launched, Kardashian's celebrity status has helped generate significant global attention around the company, while the business has continued to expand its product categories and retail footprint.
The India launch will now give that international audience a dedicated physical presence in one of Asia's largest consumer markets.
Reliance Brands becomes SKIMS’ India partner
Jens Grede, SKIMS' Co-Founder and CEO, said Reliance Brands was selected because of its experience building international fashion and lifestyle brands in India.
Reliance has established a substantial retail network across the country and works with numerous international luxury and premium labels.
Grede said the partnership would help SKIMS enter the Indian market while supporting the company's wider global retail expansion.
The arrangement also means Indian operations will benefit from Reliance's existing understanding of the local retail environment.
Reliance’s growing international fashion portfolio
Reliance Brands was established in 2007 and operates as a subsidiary of Reliance Retail Ventures.
The company currently operates more than 1,855 retail doors across India, including standalone stores and shop-in-shop locations.
Its portfolio covers international luxury and premium brands across fashion, accessories, home and lifestyle categories.
Reliance has also invested in Indian designer labels and operates Hamleys, the British toy retailer, which has expanded to 12 countries with more than 175 stores worldwide.
The addition of SKIMS further strengthens Reliance's position as a major partner for international brands entering India's premium consumer market.
What SKIMS India means for shoppers
For Indian consumers, the arrival of SKIMS will provide direct access to a brand that has developed a significant international following since its launch.
The first stores in Delhi and Mumbai are expected to serve as the starting point for the brand's India expansion.
Further locations and digital channels are expected to follow as the partnership develops.
For Kim Kardashian’s SKIMS, entering India represents another major milestone in its transformation into a global fashion and lifestyle brand.
For Reliance Brands, meanwhile, the partnership adds one of the most recognisable celebrity-founded fashion labels to its growing international portfolio.
With SKIMS India beginning in Delhi and Mumbai, the partnership is set to bring Kim Kardashian's global fashion brand to Indian shoppers for the first time.
