Skims has officially marked its Middle East entry in 2026 with the opening of its first-ever physical store in the region, choosing Mall of the Emirates in Dubai as its launch location. The move signals a major step in the brand's international retail expansion and highlights Dubai's growing importance in the global fashion landscape.
Skims Brings Its Signature Store Design to Dubai
The newly opened Dubai store follows Skims' distinctive global design concept, combining a clean, minimalist look with bold architectural elements. The 2,400-square-foot space features sculptural forms, curved interiors, reflective finishes, and soft ambient lighting — all anchored by striking oversized 3D Skims branding. Together, these elements create a premium, immersive shopping environment designed to elevate the in-store experience.
What's Available at the Mall of the Emirates Location
At launch, the store offers a carefully selected range of Skims' most sought-after collections. Shoppers can explore popular lines such as Fits Everybody, Seamless Sculpt, Cotton Fleece, Cotton Rib, Cotton Jersey, Boyfriend, and Skims Mens underwear, catering to a wide audience with a focus on comfort, fit, and modern essentials.
CEO Jens Grede on the Dubai Launch
Commenting on the opening, Skims co-founder and chief executive officer Jens Grede described Dubai as one of the world's most vibrant retail destinations, noting that strong regional interest made the decision to open a physical store a natural next step for the brand. He added that the launch allows Skims to strengthen its connection with a market that plays a key role in shaping global style trends.
Al Tayer Insignia Partnership Powers the UAE Expansion
The Dubai debut was made possible through a partnership with Al Tayer Insignia, a leading luxury retail group in the region. The collaboration reflects Skims' growing emphasis on in-person retail as part of its long-term global strategy.
Al Tayer Insignia chief executive officer Dee Sarai said the opening represents an important milestone for both companies, adding that Skims' focus on inclusivity, innovation, and everyday essentials has generated strong demand across the Middle East. She confirmed that the group is committed to building a lasting presence for the brand in the region.
Skims Continues Its Global Retail Expansion
The Mall of the Emirates store joins Skims' expanding network of permanent locations worldwide, reinforcing the brand's momentum as it continues to scale globally in 2026.
