Dubai’s Careem has now released its newest product, the Forever Rose chocolate bar to rival FIX Dessert Chocolatier bar that has taken the dessert lovers in Dubai and other parts of the world. Being delivered from November 21, these are premium chocolate bars which will be available only in the Careem Groceries app, working in Dubai and Abu Dhabi.
A Viral Sensation Reimagined
Initially, sweet collections, such as the original FIX Dessert Chocolatier bars that include pistachio cream and the kunafa fillings, proved popular; they sold out immediately – within minutes for few pieces during a limited twice-a-day offer at 2:00 PM and 5:00 PM. Careem hopes to match this frenzy with its own created by the Forever Rose Café, a brand owned by Ebraheem Al Samadi of Dubai Bling.
The Forever Rose bars include pure Belgian chocolate and do not contain palm and vegetable oils. Needless to say, the pistachio kunafa bar retained its place as the highlight of the collection, but new flavors include Lotus Biscoff and peanut butter.
A Seamless Buying Experience
To purchase, users just choose the groceries icon present in the Careem application and search for the Forever Rose bars. As illustrated in this partnership, convenience is now captured by Careem, which is delivering luxury chocolates right to customers’ doorsteps.
“Through this collaboration, it is about enjoying the best and succumbing a little,” said Ebraheem Al Samadi. “We’re glad to provide people with an opportunity to try out something new and extraordinary of Forever Rose’s preparation.”
Chase Lario, Vice President of Groceries at Careem, emphasized the alignment with Careem’s vision: There are so many things I can say about this launch like it will enable us provide our consumers quality and distinct products at their doorssteps in Dubai and Abu Dhabi..
An Elevated Chocolate Rivalry
Forever Rose made its way into the premium chocolate market, it aims to pose a firm threat to FIX Dessert Chocolatier. Retailed exclusively via the Careem app the new bars are set to revolutionize chocolate’s luxury in UAE’s largest cities.
