FIX Chocolate is Dubai's most elusive sweet. Whether you're after the pistachio kunafa bar or the Biscoff cheesecake flavour, every bar from FIX Dessert Chocolatier is an object of serious desire — and for good reason. As a Deliveroo exclusive, FIX Chocolate Dubai drops two batches a day at 2 pm and 5 pm that tend to sell out in under a minute.
The Founder Behind the Frenzy
The story of FIX Chocolate starts with Sarah Hamouda, a British-Egyptian entrepreneur living in Dubai. In 2021, during her pregnancy, Hamouda began experimenting with chocolate at home — driven by a craving she couldn't satisfy anywhere else. She wanted to recreate the flavours of kunafa, the Middle Eastern dessert her mother used to make, and wrap them inside a premium chocolate bar.
That experiment became "Can't Get Knafeh of It" — a name her husband coined — packed with pistachio, tahini, and crispy kadayif pastry. The bar launched quietly. Then, in late 2023, Ukrainian influencer Maria Vehera posted an ASMR-style TikTok of herself eating the bar, and the clip exploded to over 100 million views. Overnight, FIX Chocolate went from a Dubai cult favourite to a global sensation.
Why FIX Chocolate Sells Out So Fast
Many customers assume the daily sell-outs are a deliberate scarcity marketing tactic. Hamouda dismisses that theory directly.
"We're making bars as fast as we're physically able to, but bearing in mind that we only make them by hand, our capacity is somewhat limited," she has explained.
FIX Dessert Chocolatier began with just 25 bars a day and has scaled to around 500 — still a tiny number against global demand. The brand was originally conceived as a dessert service, not a high-volume chocolate operation. When demand surged past anything manageable through a standard on-demand system, FIX switched to timed daily drop slots rather than continuous ordering.
Every bar is still handcrafted in a commercial kitchen. That meticulous process is exactly what keeps quality high — and output low.
What It Costs and What You Get
FIX Chocolate bars retail at AED 68.25 each, or AED 385.50 for a box of six flavours. The range includes the signature pistachio kunafa bar alongside varieties like the Biscoff cheesecake option, which features white chocolate packed with crunchy Lotus spread.
The brand has built its reputation almost entirely through word-of-mouth rather than traditional advertising. No branches, no mass retail — just Deliveroo, two daily windows, and a loyal fanbase refreshing the app at 1:59 pm.
How to Secure Your Bar
If today's FIX Chocolate batch is already gone, your best move is to set a reminder for the next drop — 2 pm or 5 pm — and have the Deliveroo app open and ready. Demand fluctuates, and some time slots are easier to catch than others. In the meantime, Dubai has a growing number of artisan chocolatiers offering pistachio and kunafa-inspired bars that can tide you over until your next FIX.
