The Roads and Transport Authority (RTA) and Dubai Police General Headquarters have launched the second edition of the Delivery Service Excellence Award, with registration open from 19 February to 31 May 2025. The initiative is designed to raise competition among delivery service providers, strengthen service standards, and drive road safety compliance across Dubai.
Three Award Segments: Companies, Drivers, and Partners
The recognition programme is structured around three core segments. In the Companies category, the award honours the top three delivery service providers as well as the top three operators utilising smart platforms and applications. A separate prize goes to the best strategic partner. Beyond corporate recognition, the programme will give special honours to 200 exceptional delivery drivers who demonstrated outstanding performance throughout the year.
Selection criteria for companies include adherence to quality, health, safety, and environmental standards; compliance with RTA regulations; integration of advanced technologies; continuous driver training; and contributions to customer satisfaction. Drivers are evaluated on clean records — free of complaints, violations, and accidents — along with an overall performance assessment.
RTA: Award Pushes Global Standards Across Dubai
Ahmed Mahboub, CEO of the Licensing Agency at RTA, highlighted the strong response to the award's inaugural edition as a clear sign of industry appetite for professional recognition. "The award aligns with Dubai's Safety Strategy, reinforcing efforts to establish a 'Safe City' and reduce road accidents," Mahboub said.
He emphasised that the programme creates genuine motivation for delivery service providers to adopt global best practices while raising service standards in every part of Dubai. Mahboub called on both businesses and drivers to participate, pointing to the sector's rapid expansion driven by growing consumer demand.
Dubai Police: Safety Norms Protect Everyone in the Delivery Chain
Major General Saif Muhair Al Mazrouei, who leads the General Department of Traffic at Dubai Police, underscored the strategic value of targeted safety initiatives for the delivery sector. "These awards provide genuine opportunities for companies to enhance road safety practices and implement internationally recognised standards," Al Mazrouei said.
He noted that programmes of this kind encourage delivery drivers to adopt better habits behind the wheel, reducing traffic violations and accidents — ultimately protecting everyone involved in the delivery ecosystem.
Why the Award Matters for Dubai's Delivery Sector
Dubai's delivery industry has grown sharply in recent years, fuelled by e-commerce growth and rising consumer expectations for speed and reliability. The Delivery Service Excellence Award responds directly to that growth by creating a structured incentive framework — rewarding operators who invest in safety training, technology, and regulatory compliance rather than cutting corners on standards.
The second edition builds on lessons from the first, which recorded high participation from both companies and individual drivers. By broadening recognition to 200 drivers — not just corporate winners — RTA and Dubai Police signal that individual professionalism on the road is as important as corporate-level compliance.
