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What To Know
- The announcement aligns with the UAE Government’s designation of 2026 as the ‘Year of Family’, a national theme that underscores the importance of family cohesion, shared values, and strong social bonds as foundations of a stable and prosperous society.
- The UAE has announced a Dh5 million fund aimed at supporting social media creators who produce family- and social-focused content, as part of broader efforts to attract international creative talent and strengthen the country’s digital ecosystem.
- According to organisers, the fund is designed to encourage content creators to relocate to the UAE, while also supporting those already based in the country who focus on positive family-oriented storytelling.
The UAE has announced a Dh5 million fund aimed at supporting social media creators who produce family- and social-focused content, as part of broader efforts to attract international creative talent and strengthen the country’s digital ecosystem.
The initiative was unveiled during the ongoing 1 Billion Followers Summit in Dubai and will be launched by Creators HQ in collaboration with Alfan.
The announcement aligns with the UAE Government’s designation of 2026 as the ‘Year of Family’, a national theme that underscores the importance of family cohesion, shared values, and strong social bonds as foundations of a stable and prosperous society.
According to organisers, the fund is designed to encourage content creators to relocate to the UAE, while also supporting those already based in the country who focus on positive family-oriented storytelling.
The fund will provide creators with access to a range of resources, including:
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Education and specialised training programmes
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Advanced filming and production equipment
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State-of-the-art production facilities
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Support from social media platforms
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Opportunities for brand partnerships and commercial collaborations
By offering both financial and infrastructural support, the initiative aims to position the UAE as a global hub for responsible, values-driven digital content, while nurturing a sustainable creative economy.
Officials said the move reflects the country’s long-term strategy to attract high-quality creative talent and promote content that strengthens social values, particularly in line with the Year of Family objectives.
