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What To Know
- The sale season runs as part of the wider DSF calendar and targets residents and visitors looking to shop during the festive period.
- End of year shopping plans in Dubai get a major update as the Dubai Shopping Festival confirms the launch of its sale season starting December 26.
- With the sale season starting December 26, DSF brings together discounts, prize opportunities, and the return of the 12 Hour Sale under one citywide retail campaign.
Dubai Shopping Festival launches sale season December 26 with discounts reaching 75 percent and the return of the 12 Hour Sale
End of year shopping plans in Dubai get a major update as the Dubai Shopping Festival confirms the launch of its sale season starting December 26. The festival rolls out citywide retail promotions, headline discounts, prize campaigns, and a one day 12 Hour Sale that shoppers already mark on their calendars. More than 1,000 brands take part, with participation confirmed at 3,500 outlets citywide. The sale season runs as part of the wider DSF calendar and targets residents and visitors looking to shop during the festive period.
DSF Sale Season starts December 27
The DSF Sale Season officially begins December 27, offering discounts ranging from 25 percent to 90 percent. Participating brands include international labels and local names, covering categories such as fashion, beauty, electronics, homeware, lifestyle, and children’s products. Retail activity takes place throughout the DSF period, giving shoppers repeated chances to access promotions at malls and retail destinations throughout the city.
DSF organizers confirmed that the sale season forms one of the festival’s central retail moments, designed to support extended shopping activity through late December and January. Promotions remain available throughout the five week campaign, with offers varying by brand and outlet.
Shop Scan and Win campaign explained
Alongside the sale season, DSF introduces its Shop, Scan and Win campaign. Shoppers who spend AED300 or more at participating DSF stores qualify for entry into weekly prize draws. The prizes include five Nissan Patrol SE T2 2026 vehicles, with winners selected weekly during the campaign period.
Entry requires shoppers to scan a QR code displayed at participating outlets and upload their purchase receipt using the official campaign platform. The promotion runs throughout the sale season and aims to encourage repeat shopping activity during DSF.
12 Hour Sale returns for one day
The DSF 12 Hour Sale returns December 26 and runs from 10am to 10pm. The event takes place at Majid Al Futtaim malls and includes participation from more than 100 brands. Discounts during the one day event range from 25 percent to 90 percent, making it one of the deepest discount windows during the festival.
The 12 Hour Sale remains one of DSF’s most anticipated retail moments, offering a limited timeframe for shoppers planning high value purchases during the festive period.
Retail focus during the festive season
DSF continues to position retail as a central part of Dubai’s end of year calendar. The sale season combines long running discounts with time limited promotions and prize campaigns designed to support footfall at malls and shopping destinations. With thousands of outlets confirmed, the festival reinforces Dubai’s status as a global shopping destination during the holiday period.
With the sale season starting December 26, DSF brings together discounts, prize opportunities, and the return of the 12 Hour Sale under one citywide retail campaign. Shoppers can expect weeks of promotions across thousands of outlets, backed by brand participation and mall wide events. As the festive season continues, DSF once again sets the pace for large scale retail activity in Dubai.
