City Centre Mirdif welcomed a new entertainment venue on January 16, 2026. SOCO, developed by Majid Al Futtaim, opened to the public on that date, introducing a social gaming destination spanning 2,700 square metres inside the mall. The venue follows a format described by the developer as a social jungle — where games, food, and seating coexist in one shared environment, designed to keep groups together from arrival to departure.
A New Social Gaming Destination at City Centre Mirdif
SOCO operates as a group-focused venue inside City Centre Mirdif. The layout keeps gaming zones, dining areas, and lounge seating together, so guests can remain in one space throughout their visit. Majid Al Futtaim developed SOCO as part of its broader leisure portfolio, which covers entertainment, lifestyle, and family destinations across the region.
The venue welcomes different group types. Friends, couples, corporate teams, and organised groups all fit within the space. SOCO also accepts bookings for team-building activities and school trips, adding a structured use case alongside casual drop-ins. Entry starts from Dh50 via the SOCO Card top-up system, with individual games available from Dh40 per 15 minutes. Private VIP rooms are bookable from Dh899 for two hours for groups of up to 12.
Racing Bug and the Full Games Lineup
SOCO features Racing Bug, a motorsport experience described as the region's first of its kind, using physical model cars on a real track. Participants control the cars directly, with races designed for group competition.
Alongside Racing Bug, SOCO offers a range of multiplayer activities — high-tech bowling, augmented reality darts, and supercharged shuffleboard. Guests also have access to interactive karaoke rooms and multi-sport simulators, creating multiple activity options within the same venue. Each experience supports short play sessions, allowing groups to rotate between games without leaving the space.
Street Food and Signature Drinks
Food is a central part of the SOCO experience. The menu focuses on global street-food selections — tacos, burgers, wings, and chicken skewers — presented in formats suited for group dining.
Signature desserts include Tiger Stripes and Pistachio Fondant, both positioned as standout items. The drinks menu features non-alcoholic selections with themed names: Jungle Sips, Safari Fusion milkshakes, and Savanna Refreshers. Presentation and colour are a visible element of the service style throughout.
What Is Planned Next for Mirdif Entertainment
SOCO forms part of a broader entertainment expansion at City Centre Mirdif. Majid Al Futtaim has confirmed that a children's immersive play destination is scheduled for later in 2026, followed by a large family entertainment centre planned for 2027. These additions will expand the range of leisure offerings within the same mall.
SOCO brings social gaming, physical competition, and street-food dining together under one roof at City Centre Mirdif. With Racing Bug, multiplayer attractions, and themed food and drinks, the venue adds a distinct interactive leisure option to Dubai's entertainment landscape.
