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What To Know
- SKIMS opening its first physical store in Dubai closes a long-standing gap for regional shoppers and signals growing confidence in the city’s fashion retail demand.
- The Dubai store opening follows sustained demand in the region and signals a clear retail expansion step for the brand.
- The American apparel and swimwear brand officially opened its first UAE store on December 22, 2025, giving local shoppers the chance to shop, try on, and purchase SKIMS pieces in person.
Kim Kardashian co-owned SKIMS opens first UAE store at Mall of the Emirates
After years of online-only access, SKIMS now has a physical retail home in Dubai. The American apparel and swimwear brand officially opened its first UAE store on December 22, 2025, giving local shoppers the chance to shop, try on, and purchase SKIMS pieces in person. The opening marks a major retail moment for Dubai’s fashion scene, especially for fans who previously relied on delivery-only shopping. Located inside Mall of the Emirates, the store places SKIMS directly within one of the city’s busiest shopping destinations.
Founded in 2019 and co-owned by Kim Kardashian, SKIMS has gained global attention for its inclusive sizing and bodypositive approach. The Dubai store opening follows sustained demand in the region and signals a clear retail expansion step for the brand.
SKIMS goes from online-only to in-store in Dubai
Until this launch, SKIMS products in the UAE were available exclusively through Ounass, which operates under Al Tayer Group. While that partnership allowed regional access, customers did not have the option to try items on before purchasing.
The new store changes that experience entirely. Shoppers can now browse full collections, check fit and fabric in person, and leave with purchases the same day. For a brand where fit plays a major role in buying decisions, the physical retail shift carries real impact.
What shoppers can expect inside the store
The Dubai location carries SKIMS’ core product categories, including sculpting bodysuits, shapewear, undergarments, loungewear, and select swimwear pieces. Many of these items have previously gained viral traction on social platforms, driving strong demand outside the US market.
The store layout follows SKIMS’ global retail approach, focusing on clean presentation and easy navigation by category. Sizing remains inclusive, staying consistent with the brand’s original positioning since its 2019 launch.
Mall of the Emirates adds another major fashion name.
The store opened inside Mall of the Emirates on December 22, 2025. The mall continues to attract international fashion and lifestyle brands seeking strong foot traffic and high-visibility retail locations. SKIMS joining the mall’s tenant mix further strengthens Mall of the Emirates as a destination for global apparel brands expanding within the UAE retail market.
Dubai retail momentum keeps growing
The SKIMS opening follows several high-profile retail announcements in Dubai during 2025. Earlier this year, Irish fashion retailer Primark confirmed plans to open three stores in Dubai in partnership with Alshaya Group.
Those locations are planned for Dubai Mall, Mall of the Emirates, and City Centre Mirdif, with openings scheduled for the first quarter of 2026. Primark operates more than 450 stores worldwide and is known for affordable fashion spanning womenswear, menswear, childrenswear, homeware, accessories, and beauty.
SKIMS opening its first physical store in Dubai closes a long-standing gap for regional shoppers and signals growing confidence in the city’s fashion retail demand. With doors now open at Mall of the Emirates, the brand transitions from delivery-only access to a full in-person shopping experience. As Dubai continues attracting major international labels, the SKIMS launch adds another headline moment to the city’s evolving retail calendar.
Cover Photo: @kimkardashian (Instagram)
