Dubai is getting its first Skims store, marking the UAE debut of Kim Kardashian's iconic shapewear and lifestyle brand. The store opens its doors at Mall of the Emirates on December 22, 2025, bringing the full range of Skims products — from shapewear and loungewear to accessories.
Skims UAE Store: What to Expect
The new location sits on Level 2 of Mall of the Emirates and is operated in partnership with Al Tayer Insignia, the luxury retail group that has been the brand's regional partner. Until now, Skims was only available in the UAE through Ounass, the Al Tayer-owned online platform.
Shoppers will find a curated selection of the brand's most popular lines, including Fits Everybody, Seamless Sculpt, Cotton Fleece, Cotton Rib, Cotton Jersey, Boyfriend, and Skims Mens underwear. The store features a minimalist aesthetic — monolithic forms, curved openings, reflective surfaces, warm lighting, and oversized 3D Skims signage.
Exclusive Deal for the First 400 Customers
To celebrate the Mall of the Emirates launch, the first 400 customers will receive an exclusive deal. Shoppers can secure their spot by registering through the mall's official Instagram story ahead of the December 22 opening.
Skims fans can expect a premium in-store experience, complete with styling assistance and curated displays of the brand's latest collections.
Kim Kardashian on the Dubai Opening
Co-founder and Chief Creative Officer Kim Kardashian spoke about the significance of the new store: "Bringing SKIMS to Dubai has been a dream of mine for years. Dubai sets the standard for luxury retail, and it was important that this location fully represents the SKIMS design language and attention to detail."
CEO Jens Grede added: "Dubai stands among the world's most dynamic retail markets, and the enthusiasm from local customers made opening our first store here an obvious next chapter."
Dubai's Growing Global Retail Status
This milestone adds to Dubai's growing profile as a global retail hub for international fashion and lifestyle brands. The Skims opening at Mall of the Emirates is one of several major brand arrivals in the city this winter, reinforcing the UAE's appeal to top-tier global labels.
