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What To Know
- Already home to 200+ luxury and fashion brands, Dubai Mall is using the festival to cement its role not just as a retail destination, but as a global fashion authority.
- The world’s most visited mall has announced the Dubai Mall Festival of Fashion, a two-day global style event set to take over the mall on January 29 and 30, 2026.
- the festival is about celebrating creativity, diversity, and the cultural power of fashion — while positioning Dubai as a world-stage fashion leader.
The world’s most visited mall has announced the Dubai Mall Festival of Fashion, a two-day global style event set to take over the mall on January 29 and 30, 2026. Think runway energy, insider access, and serious fashion clout — all under one (very iconic) roof.
Across the festival, 12 exclusive fashion masterclasses will unfold at multiple locations inside Dubai Mall, led by top international designers, industry leaders, and cultural tastemakers. These sessions are designed to pull back the curtain on the business, creativity, and future of fashion — not just what’s trending, but why it matters.
The fashion moment peaks on January 30, 2026, with the Dubai Mall Global Fashion Awards, hosted at the ultra-luxe Armani Hotel Dubai. The ceremony will bring together regional and global icons for what’s being positioned as the largest fashion awards event the region has ever seen.
Already home to 200+ luxury and fashion brands, Dubai Mall is using the festival to cement its role not just as a retail destination, but as a global fashion authority.
A Dubai Mall spokesperson said the goal is bigger than shopping: the festival is about celebrating creativity, diversity, and the cultural power of fashion — while positioning Dubai as a world-stage fashion leader.
The event is being organised in collaboration with Lana Time, the Arabic news platform reshaping how modern audiences engage with culture and media. As part of the build-up, Lana will also release a special one-off publication titled Dubai Mall Festival of Fashion, available across the mall from January 1, 2026. Expect behind-the-scenes access, featured talent profiles, and a full insider guide to the festival.
Bottom line? Dubai Mall isn’t just hosting fashion — it’s making a statement. And January 2026 is about to be dressed accordingly.
