Dubai, UAE — 7 October 2025 — Dubai Mall, the world's most visited shopping mall, is set to host a landmark event in the global fashion calendar: the Dubai Mall Festival of Fashion. Taking place on January 29 and 30, 2026, the two-day event will showcase the very best of regional and international style, creativity, and innovation.
12 Fashion Masterclasses Across Dubai Mall
Over the course of the festival, 12 fashion masterclasses will take place across multiple venues inside Dubai Mall, offering exclusive insights from some of the world's most celebrated designers, industry leaders, and influencers. Events will be a mix of invitation-only and open to the public, with ticketing and registration details available from November 1st via the Lana website and app.
Dubai Mall Global Fashion Awards at Armani Hotel
The festival will culminate with the Dubai Mall Global Fashion Awards on January 30, 2026, held at the prestigious Armani Hotel Dubai. Global and regional icons of the fashion world will gather for what is being billed as the region's biggest ever fashion awards ceremony.
A New Chapter for Dubai as a Global Fashion Hub
Home to more than 200 luxury and fashion brands, Dubai Mall already stands as the world's ultimate shopping and style destination. The Dubai Mall Festival of Fashion is designed to further cement its position as a hub for global fashion excellence.
A Dubai Mall spokesperson said: "As the most visited retail destination on earth, Dubai Mall has always been at the heart of culture, lifestyle, and luxury. With Dubai Mall Festival of Fashion, we are proud to elevate our reputation as not just a shopping destination, but the centre of global fashion. This event will celebrate creativity, diversity, and the timeless appeal of style, while bringing together the brightest talents from around the world."
Lana Arabic Platform to Co-Produce Special Edition
The event is being organised in collaboration with Lana, the Arabic news platform redefining Arabic media engagement across the region. As part of the celebrations, Lana will produce a special one-off publication titled Dubai Mall Festival of Fashion, available throughout Dubai Mall from January 1, 2026. The exclusive edition will feature behind-the-scenes insights, profiles of featured talent, and a comprehensive guide to the festival.
With its unparalleled line-up of masterclasses, prestigious awards, and unique collaborations, Dubai Mall Festival of Fashion is poised to become a defining moment for the fashion industry across the globe.
