The 2025 Brand Finance report details how Emirates secured its position as the leading airline brand in the Middle East for a second time through evaluation of global airline brand values. As the fourth-ranked airline globally Dubai-based Emirates earned a brand value of $8.4 billion that increased by 27% while establishing itself as the maximum valuable brand in non-U.S. markets.
The Brand Finance ranking has completed its 15th consecutive year by studying 124 airlines through 30 global markets and receiving data from 30,000 participants. Flying continues its sector recovery and the top fifty airline brand values showed substantial yearly growth reaching $132.4 billion according to the report.
Emirates: Leading the Gulf
The airline strengthens its position through multiple channels that include winning awards in service along with premium travel experiences and extensive global route network expansion. Premium investments from the airline combined with sponsorship activities successfully strengthened its worldwide market recognition. Numerous international organizations continue to recognize Emirates as the top airline in the Middle East which strengthens its global brand power.
Qatar Airways and Saudia on the Rise
Qatar Airways continues its growth as a premier luxury aviation company after increasing its brand value to $3.9 billion while delivering highest quality service across its wide network of international flights. The successful hosting of the 2022 FIFA World Cup has strengthened Qatar’s position as a tourist and travel hub and raised the global profile of the airline.
The Saudi national airline Saudia achieved a major success by increasing its brand value to $1.1 billion through a 34% growth in value. Strategic innovation together with commitment to global leadership define Saudia’s advancement in the aviation industry.
Global Trends in Airline Branding
The valuable position of Delta Air Lines as the world’s top airline brand stems from its strong financial performance and dedicated approach to customer satisfaction which gives the brand a $14.9 billion worth. Insiders from the industry observe that rising demand for luxurious long-distance travel patterns serves as the main force behind expansion despite current fiscal hurdles.
Brand Finance 2025 Airline brand value ranking
- Delta, United States
- United Airlines, United States
- American Airlines, United States
- Emirates, United Arab Emirates
- Southwest Air, United States
- British Airways United Kingdom
- China Southern, China
- Qatar Airways, Qatar
- Air Canada, Canada
- China Eastern, China
- Air China, China
- Lufthansa, Germany
- Ryanair, Ireland
- Air France, France
- Singapore Air, Singapore
- Qantas, Australia
- Korean Air, South Korea
- Japan Air, Japan
- ANA, Japan
- Jetblue Airways, United States
- Turkish, Türkiye
- Easyjet, United Kingdom
- Alaska, United States
- Airasia, Malaysia
- Iberia, Spain
- KLM, Netherlands
- Indigo, India
- LATAM, Brazil
- Cathay Pacific, China
- Thai Airways, Thailand
- Eva Airways, China
- Saudia, Saudi Arabia
- Asiana, South Korea
- Hainan, China
- Vueling, Spain
- China Airlines, China
- Jet2.com, United Kingdom
- Shenzhen Airlines, China
- Etihad Airways, United Arab Emirates
- Xiamen, China
- Swiss, Switzerland
- Wizz Air, Hungary
- Jetstar, Australia
- Spring Airlines, China
- Malaysia, Malaysia
- Juneyao, China
- Air New Zealand, New Zealand
- Virgin Atlantic, United Kingdom
- Aeroflot, Russia
- Spirit, United States
