What To Know
- The agreement reflects a shared commitment between Dubai Culture and Spotify to empower emerging talent, nurture creative expression, and reinforce the creative economy as a key growth pillar for Dubai.
- Musicians and creatives in Dubai are set to benefit from expanded global exposure and professional support after Spotify signed a landmark agreement with the Dubai Culture and Arts Authority (Dubai Culture).
- The memorandum of understanding (MoU) establishes a first-of-its-kind public–private partnership in the emirate, creating a new collaborative model aimed at strengthening Dubai’s creative and cultural industries.
Musicians and creatives in Dubai are set to benefit from expanded global exposure and professional support after Spotify signed a landmark agreement with the Dubai Culture and Arts Authority (Dubai Culture).
The memorandum of understanding (MoU) establishes a first-of-its-kind public–private partnership in the emirate, creating a new collaborative model aimed at strengthening Dubai’s creative and cultural industries.
A New Public–Private Model for the Creative Economy
The agreement reflects a shared commitment between Dubai Culture and Spotify to empower emerging talent, nurture creative expression, and reinforce the creative economy as a key growth pillar for Dubai.
By combining Spotify’s global reach and data-driven insights with Dubai Culture’s cultural strategy, the partnership seeks to elevate local artists while aligning with international best practices and global music trends.
Expanding Opportunities for Emirati and UAE-Based Artists
Under the MoU, both entities will collaborate to expand access for Emirati and UAE-based musicians to resources and platforms that support long-term career growth. Key areas of focus include:
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Increased visibility on global streaming platforms
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Access to professional development tools and insights
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Programmes designed to improve competitiveness within the music sector
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Deeper audience understanding through data and analytics
The partnership also includes practical career-sustaining support, helping artists navigate and grow within an increasingly competitive global music landscape.
Joint Programmes and Music-Led Creative Initiatives
As part of the agreement, Dubai Culture and Spotify will co-deliver joint programmes and develop long-term initiatives that encourage:
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Artistic expression
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Cultural exchange
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Innovation within Dubai’s music ecosystem
These initiatives aim to ensure sustainability while creating meaningful opportunities for creatives at different stages of their careers.
Spotlighting Dubai’s Growing Music Community
The partnership will also see the curation and delivery of music-led projects that highlight Dubai’s diverse and evolving creative community. These efforts align with the emirate’s broader vision to:
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Strengthen Dubai’s position as a global cultural centre
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Serve as an incubator for creativity
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Attract and retain creative talent from around the world
Supporting Dubai’s Vision for Global Cultural Leadership
By fostering collaboration, innovation, and global exposure, the Dubai Culture–Spotify partnership supports the emirate’s ambition to become a leading international hub for culture, creativity, and talent development.
Cover Image: Dubai Culture & Arts Authority/Facebook
