Supercar Blondie is once again turning heads online after posting new automotive videos filmed in Dubai in 2026. The creator — whose real name is Alex Hirschi — continues sharing luxury car content with tens of millions of fans through her social media channels, and the latest batch of posts is no exception.
Recent Instagram updates show Hirschi recording and presenting vehicles while spending time in Dubai. The city features prominently in the background of her videos, which highlight rare supercars, futuristic prototypes, and advanced vehicle technology that most viewers will only ever see online.
New Posts Show Supercar Blondie Filming in Dubai
Fresh posts shared in 2026 confirm Alex Hirschi remains active in Dubai and is recording new automotive content. One recent Instagram update on her personal account carries the caption "My home, Dubai" — a clear signal of the deep connection between the creator and the city she has called home since 2008.
Additional reels and clips show Hirschi presenting vehicles and recording new footage on location. These short videos often feature luxury hypercars, concept vehicles, and rare automotive designs that mainstream media rarely covers.
Manufacturers and collectors frequently invite the creator to present their vehicles on camera, drawn by the enormous global audience her platform commands. Her videos give fans exclusive looks at cars they would never otherwise encounter.
Millions Follow Supercar Blondie's Automotive Content
Supercar Blondie commands one of the largest audiences of any automotive creator in the world. The Supercar Blondie network — run through SB Media Group, which Hirschi co-founded with her husband Nik Hirschi in 2017 — reaches more than 110 million followers and generates over two billion views per month across platforms.
Her Instagram account alone draws tens of millions of followers who watch short-form videos featuring rare vehicles and cutting-edge automotive technology. The platform showcases close-up tours of hypercars, demonstrations of unusual vehicle features, and introductions to limited-production cars most people will never see in person.
Her YouTube channel publishes longer automotive videos exploring advanced vehicles and high-end car collections, diving into the engineering and design details that make these machines special.
Beyond content creation, Hirschi has expanded her brand into commerce. She launched SBX Cars, a global digital luxury car auction platform, which sold more than 100 high-end vehicles worldwide in its first phase — a sign that her audience's passion for supercars extends well beyond watching videos.
Dubai Remains the World's Supercar Capital
Dubai continues to attract global attention as one of the world's most recognisable destinations for luxury cars and rare automotive collections. Exotic vehicles appear routinely on the city's streets, in showrooms, and in private garages — a concentration of automotive wealth that few cities can match.
That environment makes Dubai a natural magnet for automotive content creators. Supercar Blondie has filmed a significant portion of her most-watched videos here, bringing Dubai's supercar scene to a worldwide audience that numbers in the hundreds of millions.
Her latest 2026 posts confirm the connection remains as strong as ever. Luxury vehicles, futuristic prototypes, and rare hypercars continue to fill her feed — and Dubai continues to provide the backdrop that makes it all possible.
