Mohamed Alabbar to Deliver Keynote at One Billion Followers Summit

Emaar Properties founder and Noon co-founder Mohamed Alabbar to give a keynote speech at the much-anticipated summit event: One Billion Followers on January 13, 2025. The event to be held at Jumeirah Emirates Towers from January 11th to the 13th, will draw over 15k people with 5k content creators and over 250 speakers.

This global event will have live platforms and workshops to conclude with choosing the best content creator and rewarding them the $1 million prize.

Alabbar was excited about it by saying, “This is the era of the content creator.” Due to the fact that they are not only super buyers, but are also super citizens who can steer not only consumption processes but also the political and social processes of societies – they are today’s superpowers.” He stressed on this factor and opined that, “Organisations are no able to operate and patronise conventional marketing models as before. From real estate to e-commerce and F&B, in all my companies we work with the best content creators in the world to expand our brands.”

The records show Alabbar’s portfolio with Emaar, one of the largest property developers in the world, Noon, the e-commerce company, Eagle Hills, the property firm, and Americana, the fast-food company.

For instance, the summit will also attract influential personalities including the American political commentator Tucker Carlson, the New York Times best-selling author Jay Shetty, and the successful filmmaker Zack King.

Preparing to alter the ways in which companies and content creators collaborate, the One Billion Followers Summit is an event no industry movers you don’t want to miss.