Dubai has stacked a roster of fashion and lifestyle figures whose influence stretches far beyond the region. These are founders, designers, pageant winners, creatives, and media personalities with real businesses and serious reach — not just pretty feeds.
Here are 20 Dubai influencers you need on your radar right now.
Joelle Mardinian — 21.8M Followers
IG: [@joellemardinian](
Dubai-based beauty entrepreneur behind Clinica Joelle and Maison de Joelle. Her content highlights clinic work, brand launches, and high-profile fashion appearances. With over two decades in the industry, Joelle is widely regarded as the UAE's most influential beauty mogul.
Karen Wazen — 8M Followers
IG: [@karenwazen](
Founder of eyewear label By Karen Wazen. Known for fashion-week appearances and global luxury collaborations, she turned a personal style blog into a thriving international brand.
Lana Rose — 3.5M Followers
IG: [@lanarose786](
Luxury fashion and lifestyle personality known for curated visuals and strong personal branding. A consistent presence in Dubai's high-end content scene.
Reem Khabbazeh — 6.4M Followers
IG: [@reemabousamra](
Founder of Laloge UAE, Laloge Cafe, and Laloge Events, blending fashion with entrepreneurship. Reem is one of the UAE's most prolific business-building creators.
Mariyam Yehia — 225.7K Followers
IG: [@mrskeepa](
Founder of Mrs Keepa, Mrs Keepa Studio, and Mrs Keepa Home. Focused on fashion ownership, collections, and creative direction across her growing brand universe.
Dr. Mahra Lutfi — 11.6M Followers
IG: [@missglobalpeace](
First Miss UAE and Miss Planet International titleholder. Known for pageantry fashion and formal public appearances, she has built a massive following that bridges beauty, medicine, and advocacy.
Jumana Abdu Rahman — 5.7M Followers
IG: [@jumana](
Actress, model, and media personality with credits in film, music videos, and Dubai Tourism campaigns. One of the most recognisable faces in the region's entertainment industry.
Hayla Ghazal — 2.2M Followers
IG: [@haylatv](
Founder of HaylaTV and Hayla Couture boutiques. A UN Change Ambassador with a strong fashion presence who has turned digital reach into a bricks-and-mortar brand.
Lee Davies — 2.7M Followers
IG: [@chanelprincessdubai](
Dubai-based fashion creator focused on luxury wardrobe showcases, especially Chanel styling. Her feed is a masterclass in high-end personal branding.
Latifa Alshamsi — 778K Followers
IG: [@latifalshamsi](
Founder of Events by Latifa Alshamsi and Loud Marketing. She channels fashion through professional event spaces, making her a key connector in Dubai's social calendar.
Ayah Sharaf — 701K Followers
IG: [@ayahsharafdesigns](
Dubai-based pharmacist and fashion creator with a clean, outfit-first feed. A standout example of a professional who built a second career through consistent, quality content.
Mahmoud Sidani — 655K Followers
IG: [@mrmoudz](
Founder of By Moudz and investor with Barry's UAE. Focused on menswear and grooming, he is one of the most business-oriented male creators in the Dubai lifestyle space.
Ahmed El Sayed — 532K Followers
IG: [@twistedcurlz](
Co-founder of House of Nomad and A Nomad Studio, blending fashion branding and creative direction. His work spans styling, photography, and brand identity.
Gehna Advani — 460K Followers
IG: [@gehnaadvani](
Beauty influencer and DJ appearing at fashion, music, and lifestyle events across Dubai. She bridges multiple creative worlds with ease.
Sheida Babareza — 522.4K Followers
IG: [@sheidafashionista](
Editorial-style fashion creator known for composed outfits and magazine-quality visuals. Her feed reads like a curated lookbook for the Dubai luxury market.
Nilufar Yuldash — 346K Followers
IG: [@nilufar_yuldash](
Lifestyle and fashion creator with a focus on everyday wearable styling. A growing presence in the UAE's mid-tier influencer ecosystem.
Nadya Hasan — 336.6K Followers
IG: [@nadyaa](
Model represented by Bold Management, sharing editorial fashion shoots and agency work. Her profile exemplifies the professional model-turned-content-creator path.
Leena Ha — 280K Followers
IG: [@leenalghouti](
Visual communicator and co-founder of Stacks Official with editorial-level fashion imagery. Her work combines art direction with a genuine eye for composition.
Sama Zakeri — 215K Followers
IG: [@sama_zakerii](
Model and actress publishing professional fashion shoots and lifestyle visuals. A rising name in Dubai's modelling and content scene.
Sandra Sahi — 645K Followers
IG: [@sandrasahi](
Singer and content creator blending music releases with fashion styling and public appearances. Sandra brings a music-industry dimension to Dubai's lifestyle influencer landscape.
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What sets Dubai's influencer scene apart is the entrepreneurial depth behind the follower counts. Nearly every creator on this list also runs a brand, clinic, agency, or design label — making them founders first and content creators second. That combination of reach and real business ownership is what makes these Dubai influencers worth watching long-term.
