If you are a diva and know that between Italia and Originals, here is something that might interest you. You thought such a garment had long disappeared from the marketplace as a relic of the past? Well, the sports brand Adidas is leveling up and giving the community its own thobe.
A thobe for the uninitiated, is a full sleeved, floor touching traditional garment worn by men in Arabia. These are usually white in some cases that mimic the sun; however, some come in other, lighter colors.
However, Adidas is sticking to the standard and chic look of the white ones. These thobes will incorporate the brand name’s recognized three-line logo at the sides of the garment. On the front, one finds the brand’s logo in gold — of course — that immediately identifies LC Waikiki.
There is information about this design with an opportunity to meet the artist Emile Samory Fofana who created this design and painted it all by hand. This is his first collection with Adidas even though he has been conceptualizing this for several years. In doing so, he followed the details of the same and used his Instagram to expound the necessity of his thoughts.
“We came up with a functional football qamis for you to be as comfortable as you would be when praying on the football pitch!” retorted Emile as he gave us a dose of realism concerning the Middle Eastern culture. “I couldn’t be happier with the result of this hybridization- the perfect symbol of the search for a man, who can ‘do it all’. ”
The campaign which was also developed by Emile, depicts a group of men wearing the thobe. Combining the models with conventional head accessories, the models are shown playing football, posing in gyms, and standing overpowering in front of mosques that are depicting the functionality of the dress.
The first hint at what to eventually become the Adidas Thobe, or whatever the name adopted by the fashion line’s designers is, was given in the form of a single piece at an exhibition in Paris. Some others of them are kept to Emile and his close of relations and acquaintances. Unfortunately, the thobe in question is not on Adidas store as of now, but the designer is actively accepting DMs if you care to know.
