Huda Beauty has joined forces with Cardi B to unveil Ultra Snatched, a new complexion collection expanding the Dubai-founded brand’s popular Easy Bake range.
Announced on August 31, 2026, the collaboration introduces a vivid colour story built around bright pinks and cool lilacs. The shades appear across new Easy Bake Loose Setting Powder Duos and Easy Bake Pressed Powders, with formulas designed to brighten, blur and set the complexion.
Huda Beauty founder Huda Kattan and Cardi B front the accompanying Snatched Baddies campaign, which plays on the pair’s distinctive personalities and shared appreciation for transformative makeup.
The collection is scheduled to become available online and through selected stores from September 10, 2026. Availability and UAE prices may vary by retailer, so Dubai shoppers should confirm local details through Huda Beauty and its authorised stockists before purchasing.
Ultra Snatched Expands The Easy Bake Range
Ultra Snatched is not an entirely separate makeup system. Instead, it builds on Huda Beauty’s established Easy Bake franchise by introducing more expressive shades and new ways to customise the brightening effect.
Setting powders are generally used to secure liquid and cream makeup, reduce unwanted shine and create a smoother-looking finish. Brightly coloured versions can also be applied strategically to selected areas of the face, particularly beneath the eyes and around the centre of the complexion.
The Ultra Snatched collection combines pink shades with cooler lilac tones. According to Huda Beauty, the colours were selected to create a visibly brighter and more lifted appearance while retaining the airbrushed finish associated with the Easy Bake range.
The collection centres on two product formats: a loose setting powder duo and a portable pressed powder.
Two Loose Powder Duos Lead The Collection
The Easy Bake Loose Setting Powder Duo places two complementary shades inside one package. Each powder can be used individually, or the two can be blended to create a customised colour.
An adjustable selector allows users to access either shade or mix them, giving the product more flexibility than a conventional single-colour setting powder.
Two combinations have been announced.
Cherry Lilac is intended for fair to light skin tones. It combines Cherry Blossom Cake, described as a sheer soft pink, with the new Lilac Muffin, a soft lilac with cool undertones. When mixed, the shades create a light pink-lilac blend.
Pink Ube is designed for medium to tan skin tones. It combines Pink Velvet Cookie, a deeper rosy pink, with Ube Birthday Cake, a brighter electric lilac. Blending the two produces a rosy mauve colour.
Huda Beauty says the loose powder formula offers up to 18 hours of wear and is designed to create an airbrushed finish without flashback. Individual results may depend on application, skin type and the other complexion products used underneath.
The announced international reference price for each Easy Bake Loose Setting Powder Duo is $43. Official UAE pricing should be checked once the products become available locally.
Easy Bake Pressed Adds Two Portable Shades
Ultra Snatched also introduces two shades to the Easy Bake Pressed range.
The pressed powder is positioned as the more portable option within the collection. It can be used to set makeup, reduce visible shine or reinforce the brightening effect created with the loose powder duos.
The two announced shades are:
- Ube Birthday Cake: A medium shade with cool lilac undertones.
- Pink Velvet Cookie: A tan shade with warm pink undertones.
Huda Beauty says the superfine pressed formula provides up to 12 hours of shine control and creates a smooth, matte finish without appearing cakey.
The announced international reference price for Easy Bake Pressed is $40. UAE prices and participating retailers had not been detailed in the initial announcement.
The Snatched Baddies Campaign Swaps Their Worlds
Huda Kattan and Cardi B appear together in Snatched Baddies, the campaign created to introduce Ultra Snatched.
Rather than following a conventional product demonstration, the campaign uses a role-swapping concept in which Kattan and Cardi appear to trade lives. Their respective worlds collide as the collection’s brightening routine becomes part of the story.
The concept brings humour and entertainment to the launch while demonstrating how the products can alter the appearance of the complexion. Cardi B also helped shape the creative direction alongside Kattan, according to the brand.
The campaign reflects the personalities attached to the partnership. Cardi B is known for expressive fashion and high-impact beauty looks, while Kattan built Huda Beauty around detailed makeup techniques, complexion products and dramatic transformations.
Snatched Baddies is expected to appear across digital platforms, retail displays and Huda Beauty’s social channels as the collection reaches different markets.
How Huda Beauty Recommends Using The Powders
Huda Beauty is promoting the collection through what it calls the Snatch Map technique.
The method involves applying the Easy Bake Loose Setting Powder Duo strategically to areas where the user wants greater brightness or the appearance of lift. This may include the under-eye area, the sides of the nose, the centre of the forehead and the lower cheek area.
The Easy Bake Pressed Powder can then be layered over selected areas to intensify the brightening effect and secure the finish.
Because the loose powders contain noticeable pink and lilac pigments, shoppers may want to test the shades before applying them across the entire face. The most suitable option will depend on skin tone, undertone, preferred finish and the amount of colour correction required.
Those who prefer a subtler result can use one shade lightly. Shoppers seeking a more visible effect can blend the two colours or layer the pressed powder over the loose formula.
Why The Collaboration Has A Dubai Connection
The Ultra Snatched launch has particular relevance for Dubai because Huda Beauty developed from Huda Kattan’s work in the city.
Kattan established a beauty blog before launching Huda Beauty as a cosmetics brand. The company subsequently grew from its Dubai base into an internationally recognised name, with products sold through major beauty retailers and the brand’s own online platforms.
A collaboration with Cardi B brings another globally recognised figure into the company’s campaign portfolio. The rapper has built an audience beyond music through fashion, beauty and entertainment, making her a prominent choice for a visually driven cosmetics release.
The partnership also demonstrates how a brand created in Dubai can lead an international campaign rather than simply bringing an overseas product into the UAE market.
When Dubai Shoppers Can Expect The Collection
Ultra Snatched is scheduled for its wider online and in-store release from September 10, 2026. Product timing can differ between countries, retail partners and early-access programmes.
Dubai shoppers should monitor Huda Beauty’s official UAE website and authorised retailers for confirmed stock, local pricing and delivery information. Some shades may also attract greater demand than others because the loose powder duos are designed for different skin-tone ranges.
Anyone planning to purchase the collection immediately after launch may want to compare the shade descriptions beforehand rather than choosing based solely on the packaging. The pink and lilac pigments are intended to produce different effects depending on the complexion beneath them.
With four powder options, a customisable duo format and a campaign led by two high-profile personalities, Ultra Snatched gives the Easy Bake franchise one of its most colourful updates to date.
