The UAE has passed its first new media law in four decades, extending regulation to AI-generated content, gaming and on-demand broadcasting for the first time. At a press conference in Dubai, officials announced that the new Media Regulation Law and its Executive Regulation — together constituting UAE media law 2025 — would guide the country's media sector into a thoroughly modern phase.
A 40-Year Overhaul of UAE Media Regulation
Developed over two years, the new law forms part of the wide-ranging legislative plans drawn up by the UAE Media Council in 2023, replacing the previous Federal Law No. 15 of 1980. Officials describe it as a decisive move away from traditional media rules, bringing the UAE into alignment with international standards. Flexible thinking, continuous development and strong partnership links are central to the new framework's philosophy.
According to Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, the framework places content at the heart of the industry. Its goal is to support creatives, encourage innovation and attract investors by ensuring the media sector remains flexible and accessible to all.
What the New Law Covers: AI, Gaming and Influencers
Among the most significant provisions is a three-year permit-fee exemption for social media influencers and digital content creators. The measure is designed to help quality online content flourish and increase public trust in the regulatory system — at a time when digital content consumption continues to accelerate.
The law also introduces an updated age-rating system to shield children from mature content online. Violations of the new rules can attract fines of up to AED 1 million, rising to AED 2 million for repeat offences.
Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector, explained that the rules provide clear safeguards for the integrity and reliability of digital news. A Cabinet resolution on fees for media services and transparent guidelines for penalties ensure the framework remains easy to understand and openly accountable.
Supporting Local Culture and Creative Industries
Local artists and producers benefit from fee exemptions under the law, reinforcing the UAE's cultural identity and incentivising the production of high-quality local content. Officials stated these reforms would significantly strengthen the UAE's media sector and position it as a global leader in media innovation.
The law's introduction reflects the UAE's broader ambition to future-proof its regulatory environment as AI-generated content, gaming ecosystems and streaming platforms reshape how audiences consume media worldwide.
