Emirates airline is currently famous for providing in-flight entertainment and luxurious services to its passengers; however, now the airline’s passenger experience is going to get even better with the help of a new perfume that the airline will provide to the passengers as well. In partnership with VOYA – a luxury organic beauty brand, Emirates has now offered a ‘luxury fragrance’ across 400 daily flights to bring the spirit of relaxation and luxury in mid-air.
This strategic symbiosis of Emirates’ aerobal expansion and VOYA’s nature-based Irish brand identity is a creative marriage. The fragrances are stimulations of the aircraft’s many patrons; natural essential oil derived from the international airports. Even the bottles follow the same line of thinking and bear a label that depict a sunset on the sea.
Such passengers shall be able to choose from a male scent and a completely different scent for women. Son’s has a genderspecific scent of bergamot, pepper with white flowers thus has a fresh and ground aroma. When asked to explain the experience further, Walton, co-founder of VOYA, says it is ‘deeper’ and ‘warmer’ that reveals its true appeal with more time spent with the ad. In the scent notes designed for females, there is honeysuckle and neroli and citrus that gives the fragrance an experience of sweet, joyful, and uplifting feeling.
These fragrances will also be offered as complimentary facility in the Business Class and First Class wash rooms to complement the luxurious spa like environment that Emirates’ valued clients have grown to enjoy. Emirates will help travelers smell the difference through its latest addition to luxurious flyers, the airline’s scent.
They may also like to sniff around for a new signature scent in the Al Majlis lounge at Dubai International Airport and get a superb scent from lounge to landing.
