Dubai Culture and Arts Authority (Dubai Culture), together with Google, has launched the open call for the second edition of the MENA Creatives Bootcamp – AI & Innovation Edition — a four-day programme aimed at fostering creative professionals across the UAE and the wider MENA region. The programme centres on developing creative projects supported by artificial intelligence tools, growing digital presence, and building an immersive, experiential learning environment.
Applications close on January 10, 2025.
About the MENA Creatives Bootcamp AI & Innovation Edition
The bootcamp will be hosted primarily at Google's Dubai office, with the final day taking place at the Al Quoz Creative Zone. Throughout the programme, participants gain access to Google's AI specialists, exclusive one-on-one mentorship, and curated presentations covering innovation, digital art, and artificial intelligence.
Spaces are limited, and ambitious creatives are encouraged to apply before the deadline — opportunities of this kind in the regional cultural and creative sector are rare.
Advancing Creativity with AI
Shaima Rashed Al Suwaidi, Director of the Marketing & Corporate Communication Department at Dubai Culture, outlined the initiative's purpose:
> "Through this bootcamp, Dubai Culture seeks to open new horizons for creatives and provide them with access to experts, tools and knowledge to explore technology and advanced AI applications that can be applied to their creative practices and projects."
The bootcamp aligns directly with the UAE National Innovation Strategy and Dubai's broader ambition to establish the emirate as a global capital of culture and enlightenment.
A Proven Track Record
The first edition, themed around sustainability, drew strong regional interest — receiving 88 applications from creatives across the UAE and beyond. From those, 21 participants from 10 countries were selected and paired with 41 mentors and specialists, including 19 Google experts providing tailored guidance. The programme demonstrated the depth of creative talent across the MENA region and produced work centred on sustainable and environmentally conscious design strategies.
How to Apply
Creative individuals and teams from the UAE and MENA region can register through the official Dubai Culture website. The bootcamp is open to creatives at all stages who are ready to integrate AI into their practice and connect with a regional network of innovators.
Don't miss this opportunity to gain hands-on AI knowledge, access world-class mentorship, and elevate your creative work alongside like-minded professionals.
