Editor-in-Chief
Sheeraz Hasan
Sheeraz Hasan, widely recognized as the "Fame King," is a preeminent media strategist and the founder of FAME by Sheeraz. With a career spanning over 25 years, he is best known for engineering the global stardom of icons such as Kim Kardashian, Logan Paul, and Zendaya.
Latest stories by Sheeraz Hasan
How Can a Founder or Creator Be Distinctive Without Damaging Brand Trust?
Build recognition around a clear identity, a memorable point of view and evidence of real work. Distinctiveness should make the right people remember what you stand for; it does not require attacking people, exaggerating claims or manufacturing controversy.
30 Jul 2026
How Do You Measure Whether Founder Visibility Is Helping the Business?
Measure founder visibility against a defined business objective, a starting baseline and evidence of qualified action. Reach can show that attention exists; it cannot prove by itself that the attention helped the company.
30 Jul 2026
What Should a Founder Publish to Build Trust?
Founders should publish material that reduces uncertainty: what problem they understand, how they make decisions, what they are building and what evidence supports the work.
30 Jul 2026
Should a Founder Build a Personal Brand or Focus on the Product?
A founder should treat the product as the source of value and personal visibility as a way to distribute trust around it. The choice is rarely product or personal brand; it is how much founder visibility the business needs, and when.
30 Jul 2026
What Is Fame Strategy? Sheeraz Hasan's Framework for Turning Attention Into Value
Fame strategy is the deliberate process of making a person, company or idea recognisable and credible to the right audience, then directing that attention towards a useful outcome.
30 Jul 2026