SHEIN has released its Eid Al Adha 2026 edit, and it is a proper one. The global fashion retailer teamed up with Bessan Ismail, the Syrian-born singer and content creator who lives in Dubai, to curate a holiday wardrobe that covers every part of your Eid day. The SHEIN Eid Al Adha edit is live now on the app, built around four distinct fashion moods, morning to night, and comes with an exclusive promo code plus giveaways worth up to $5,000.
Who Is Bessan Ismail?
If Bessan Ismail is a new name to you, here’s the quick version. She’s a 22-year-old Syrian-born artist and content creator who now calls Dubai home. She launched her YouTube channel in 2016, uploading singing clips that went wide fast, and has since grown into one of the most-followed Arab creators online, with 13 million+ Instagram followers, 12 million+ YouTube subscribers, and a Snapchat following of 7.4 million. Her content covers original music, daily vlogs, and comedic sketches, and she has previously worked with brands including Huda Beauty and Benefit Cosmetics Middle East. For this Eid Al Adha edit, SHEIN handed her the curation, which means every piece in the collection reflects her personal take on how to dress for the holiday.
Four Moods for Every Moment of Eid
The SHEIN x Bessan Ismail edit is structured around four style directions, one for each part of the day:
Breezy Daytime Looks: Light, easy pieces for the morning hours of Eid, when you want to look pulled together without the effort.
Soft Feminine Silhouettes: Relaxed, feminine cuts that work well whether you’re at a family gathering, visiting relatives, or heading to a lunch.
Elevated Quiet Luxury: Clean, minimal, and polished, for the guest who shows up looking completely effortless.
Statement Evening Kaftans: Dramatic, standout kaftans for when Eid evening arrives and the occasion calls for something more.
Together, the four categories make up a full Eid wardrobe in one place, which is exactly the point.
Getting the SHEIN Eid Al Adha edit is straightforward
Getting the collection is straightforward. Open the SHEIN app and search “Bessan” to view the full edit. At checkout, apply exclusive promo code 26Eid to get a discount on your order.
On top of that, SHEIN is running Eid giveaways tied to the collection, with gift cards worth up to $5,000 up for grabs.
Important note: the specific validity window for promo code 26Eid was not confirmed in the official announcement at the time of publication. Check Bessan Ismail’s Instagram or the SHEIN app directly for updated terms and the giveaway entry details.
Eid Al Adha 2026 in the UAE: Mark Your Calendar
Eid Al Adha 2026 in the UAE starts on Friday, June 6, following Arafat Day on Thursday, June 5. The public holiday runs through Sunday, June 8, giving residents a four-day break. With family visits, afternoon gatherings, and evening celebrations packed into that window, a wardrobe that works for all of it is the practical call, not just the stylish one.
The SHEIN x Bessan Ismail Eid Al Adha edit is designed with that full day in mind, which is why it spans four completely different looks instead of one.
Shop the SHEIN Eid Al Adha Edit Now
The collection is live. Open the SHEIN app, search “Bessan,” and apply code 26Eid at checkout. Keep an eye on Bessan Ismail’s Instagram page for giveaway updates and entry details before Eid Al Adha hits on June 6.
Cover Image: @Bessan Ismail/Instagram
