SHEIN has released its Eid Al Adha 2026 collection, and it is a proper one. The global fashion retailer teamed up with [Bessan Ismail]( the Syrian-born singer and content creator who lives in Dubai, to curate a holiday wardrobe that covers every part of your Eid day. Officially named the SHEIN Eid Al Adha Rhythms edit, the collection launched on April 24, 2026, is built around four distinct fashion moods from morning to night, and comes with an exclusive promo code plus giveaways worth up to $5,000.
Who Is Bessan Ismail?
If Bessan Ismail is a new name to you, here is the quick version. She is a 22-year-old Syrian-born artist and content creator who now calls Dubai home. She launched her YouTube channel in 2016, uploading singing clips that went wide fast, and has since grown into one of the most-followed Arab creators online — with 13 million+ Instagram followers, 12 million+ YouTube subscribers, and a Snapchat following of 7.4 million. Her content covers original music, daily vlogs, and comedic sketches. She has previously worked with brands including Huda Beauty and Benefit Cosmetics Middle East. For this SHEIN Eid Al Adha 2026 collaboration, the retailer handed her the full curation, so every piece in the collection reflects her personal take on how to dress for the holiday.
Four Looks for Every Part of Eid Al Adha
The SHEIN x Bessan Ismail edit is structured around four style directions, one for each part of the day:
Breezy Daytime Looks: Light, easy pieces for the morning hours of Eid, when you want to look pulled together without effort.
Soft Feminine Silhouettes: Relaxed, feminine cuts that work well whether you are at a family gathering, visiting relatives, or heading to a lunch.
Elevated Quiet Luxury: Clean, minimal, and polished, for the guest who shows up looking completely effortless.
Statement Evening Kaftans: Dramatic, standout kaftans for when Eid evening arrives and the occasion calls for something more.
Together, the four categories make up a full Eid wardrobe in one place — which is exactly the point.
How to Shop the SHEIN Eid Al Adha 2026 Edit
Getting the collection is straightforward. Open the SHEIN app and search "Bessan" to view the full edit. At checkout, apply exclusive promo code 26Eid to get a discount on your order.
On top of that, SHEIN ran Eid giveaways tied to the collection, with gift cards worth up to $5,000 up for grabs on the co-branded landing page (active April 26–May 16) and via [@shein_ar on Instagram](
Important: The specific validity window for promo code 26Eid was not confirmed in the official announcement at the time of publication. Check Bessan Ismail's Instagram or the SHEIN app directly for updated terms and current giveaway entry details.
Eid Al Adha 2026 Dates in the UAE
Eid Al Adha 2026 in the UAE started on Friday, June 6, following Arafat Day on Thursday, June 5. The public holiday ran through Sunday, June 8, giving residents a four-day break. With family visits, afternoon gatherings, and evening celebrations packed into that window, a wardrobe that works across all occasions is the practical call — not just the stylish one.
The SHEIN x Bessan Ismail Eid Al Adha edit was designed with exactly that in mind, which is why it spans four completely different looks rather than one.
Where to Find It
The collection is live on the SHEIN app. Search "Bessan" and apply code 26Eid at checkout. For giveaway updates and entry details, follow Bessan Ismail on Instagram.
