Model Roz is a Saudi Arabian fashion model, social media influencer, and television personality who has broken barriers and redefined what it means to be an Arab woman in the global spotlight. Born on August 14, 1989, in Medina, Saudi Arabia, she grew up in Riyadh before making the bold move to Los Angeles to build a professional modeling career. Today she is one of the most recognized faces in Arab fashion, with over 15 million Instagram followers, luxury brand campaigns to her name, and a milestone Netflix appearance under her belt.
Who Is Model Roz? Real Name and Background
While the world knows her as Model Roz, her real name is Rawan Abdullah Abu Zaid. The name Rawan comes from the Arabic root rawi, meaning "to feed with water" — deeply traditional and widely beloved across the Arab world.
The stage name "Roz" was a deliberate, strategic choice: short, modern, and globally accessible. It proved prescient. Today the name Model Roz is instantly recognizable from the Middle East to the United States.
She attended the prestigious American International School in Riyadh, and from an early age was captivated by fashion, beauty, and self-expression. In 2013 she relocated to the United States — initially to study interior design — before her passion for modeling took over entirely.
"Ever since I was young, becoming a model was always a dream of mine. It was a bit difficult for me as a Saudi woman… but to me, nothing is impossible," she has said in interviews.
How Model Roz Built an International Modeling Career
Building a modeling career from scratch in Los Angeles is no small feat — but Model Roz made it look almost effortless. She began by sharing high-quality fashion and lifestyle content on Instagram, where her unique aesthetic caught the attention of photographers, stylists, and brands almost immediately.
Her look — a striking fusion of Western fashion trends and Middle Eastern beauty — was something the industry had rarely seen. Her signature blonde hair, which she has described as a calculated choice to stand out in a crowded field, became one of her most iconic and recognizable features. Combined with magnetic confidence and natural charisma, it made her impossible to overlook.
Over the years she has worked with world-renowned photographers, appeared at New York Fashion Week, and collaborated with some of the biggest names in luxury fashion and beauty.
First Saudi Model in a Victoria's Secret Campaign
If there is one milestone that truly defines Model Roz's career, it is her groundbreaking 2019 appearance in a Victoria's Secret PINK campaign — making her the first Saudi model to be featured in a Victoria's Secret campaign in history. This was not just a career achievement; it was a cultural milestone that sent a powerful message to young Arab women everywhere.
The campaign brought her recognition far beyond the fashion world and firmly established her as a trailblazer in the truest sense. It opened doors that had never been opened before and set a precedent for Saudi and Arab models who would follow in her footsteps.
Brand Collaborations and Luxury Partnerships
Model Roz has built one of the most impressive portfolios among Arab fashion influencers. Her collaborations reflect extraordinary versatility and global commercial appeal:
- Victoria's Secret — Historic PINK campaign, first Saudi model in the brand's history - Guess — High-profile fashion campaigns - Dolce & Gabbana — Collaboration with one of the world's most prestigious luxury houses - Gucci — Partnership with the iconic Italian fashion brand - Chanel & Versace — Red carpet and editorial collaborations - Balmain — Haute couture campaigns - MAC Cosmetics, Fenty Beauty & Makeup Forever — Beauty brand partnerships - NYX Cosmetics — Brand event appearances and campaigns
Beyond fashion and beauty, she has extended her influence into fitness brands, luxury hotels, and lifestyle platforms.
Model Roz on Dubai Bling Season 3
In January 2025, Model Roz joined Dubai Bling as a special guest cast member for Season 3 of the hit Netflix reality series, which premiered on January 8, 2025. The show follows a glamorous group of socialites, businesspeople, and celebrities living extravagantly in Dubai — and Roz fit right in.
It was also her first time visiting Dubai, adding an exciting new dimension to the experience.
"It definitely opened me up to a broader audience — people may have only seen me through fashion campaigns before. It also showed a more personal side, which helped people relate to me," she shared. "It came with more eyes, more opinions, but also more love and support than I ever imagined."
Her Instagram Empire: 15 Million Followers
Operating under the handle @model_roz, she has built a digital empire with over 15 million followers on Instagram and an additional 1.5 million followers on TikTok. Her feed is a masterclass in personal branding — a carefully curated mix of glamorous fashion shoots, behind-the-scenes campaign footage, lifestyle content, and personal moments.
Her digital-first approach has positioned her as a leading example of the new wave of supermodels who build independent global brands by connecting directly with audiences.
Homecoming to Saudi Arabia
In April 2025, Model Roz returned to Saudi Arabia for the first time in over a decade — a homecoming that moved her deeply and captured widespread media attention. Speaking to Arab News, she described the experience: "It feels emotional in the best way. I'm not moving back just yet, but I'll be visiting more often to show the world how beautiful my country truly is."
She was genuinely inspired by the transformation she witnessed in Saudi Arabia's fashion and entertainment scene, praising a new generation of creatives using fashion as storytelling.
"The transformation is incredible. There's a whole new generation of creatives pushing boundaries and telling their own stories through fashion. What excites me most is seeing that self-expression is finally being celebrated, and I'm honored to witness it," she said.
Model Roz Quick Facts
| Detail | Information |
|---|---|
| Full Name | Rawan Abdullah Abu Zaid |
| Stage Name | Model Roz |
| Date of Birth | August 14, 1989 |
| Birthplace | Medina, Saudi Arabia |
| Raised In | Riyadh, Saudi Arabia |
| Nationality | Saudi Arabian |
| Star Sign | Leo |
| School | American International School, Riyadh |
| Based In | Los Angeles, USA |
| Occupation | Fashion Model, Influencer, TV Personality |
| @model_roz — 15M+ followers | |
| TikTok | 1.5M+ followers |
| Netflix Show | Dubai Bling Season 3 (2025) |
| Biggest Milestone | First Saudi model in Victoria's Secret campaign (2019) |
A Role Model for Arab Women
Beyond the glamour and the millions of followers, what truly defines Model Roz is her role as an inspiration to young women across Saudi Arabia and the wider Arab world. She has consistently used her platform to advocate for women's empowerment, self-expression, and the freedom to dream without limits.
"I hope they see that there's no mold they have to fit into. You can be proudly Saudi, proudly creative, and take up space in any industry," she has said.
From a young girl dreaming of the runway in Riyadh to an internationally celebrated model, social media icon, and Netflix reality star, Model Roz has broken barriers, shattered stereotypes, and proved that ambition, authenticity, and hard work can take you anywhere in the world — and the best chapters of her story are still being written.
Follow Model Roz on Instagram at @model_roz for her latest campaigns and projects.
